Manama - BMW Group Middle East has announced that 2009 sales of BMW and MINI in Bahrain achieved a two per cent increase over 2008 sales figures. Euro Motors, the exclusive importer of BMW Group in Bahrain, ranked among the top five performing markets for BMW Group Middle East. The growth also signals the importance and strength of the Bahraini market despite a challenging year for the automotive industry.

Contributing to Euro Motors’ solid performance in 2009, the BMW 7 Series saw a 224% increase in sales in Bahrain and was the top selling BMW vehicle. The BMW 7 Series combines ultimate style, comfort and luxury with supreme driving dynamics and pleasure, and has been designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and emissions, making it the most fuel efficient engine in its class.

Building on its successful launch in 2008, the BMW X6 Sports Activity Coupé achieved a 59% increase in sales in 2009 making it Euro Motors’ second bestselling vehicle of the year and a testament to the ongoing appeal of the world’s first Sports Activity Coupé.

Paul Yates, General Manager, Euro Motors said, “In a challenging economic climate, where many car manufacturers suffered losses, a two per cent increase in our sales confirms the loyalty of our customers and the strength of the BMW and MINI brands. Not only did we record market growth but also outperformed our two main competitors in the luxury car segment. The launch of our flagship 7 Series model, which was our best-selling car in 2009 with a threefold increase in sales, helped us achieve this performance and effectively weather the challenging market conditions. Our BMW X5 and X6 models also performed particularly well. We look forward to continuing this success in 2010.”

Another area of business that delivered strong growth was BMW Premium Selection, the company’s approved used-car programme, which achieved an increase of 54% in Bahrain. Overall BMW Premium Selection sales across the Middle East were up 25% in the eight markets that offer the programme.

Yates added: “We anticipate some of the challenges faced in 2009 will remain, but are confident that Euro Motors is in a strong position to achieve growth during 2010. We have five new models to launch in Bahrain during the first five months of the year: two ActiveHybrids, the new BMW 5 Series, Gran Turismo and BMW X1. We are confident that these new models will have a positive affect on 2010 sales and our brands will maintain their strength in the market.”

Overall, the BMW Group Middle East ended 2009 with a moderate 9% decrease in sales compared to 2008. Despite the premium automotive sector being down 25%, the BMW brand managed to gain a 4% increase in market share against its core competitors, with a total of 14,557 BMW and MINI vehicles sold across 14 Middle East markets.

26.01.2010

Doha- Alfardan Automobiles, the exclusive importer of the BMW Group in Qatar, will ensure that players, officials and organisers of this year’s Commercialbank Qatar Masters 2010 enjoy sheer driving pleasure throughout the tournament with a luxury fleet of more than 55 prominent chauffeur-driven BMW 7 Series at their disposal.

It is the fourth consecutive year that BMW has been named ‘Official Car’ of the prestigious annual Golf tournament, and reiterates Alfardan Automobiles’ commitment to the support of international sporting events in Qatar.

“We are proud to be a long-standing sponsor of this internationally-recognised tournament that has become a highlight on the European PGA calendar,” said Naim Majdalani, General Manager of Alfardan Automobiles. “We look forward to ensuring that The Commercialbank Qatar Masters is another feather in Qatar’s cap as the region’s leading host of high-profile sports events.”

“Under the leadership of His Highness the Emir, Sheikh Hamad bin Khalifa Al Thani, Qatar has become a global player in business and an established host and organiser of international sporting events with its superior venues and excellent organisation. We are confident that this year will once again match up to the high standards we have come to expect at this premium event.”

Operating in one of the fastest-growing markets for BMW, MINI and Rolls-Royce automobiles, Alfardan Automobiles continues its expansion in Qatar. Investments in new state-of-the-art showrooms and the launch of new models, including BMW’s new X5M and X6M and BMW Z4, will continue to keep Alfardan Automobiles at the forefront of the performance luxury car sector in Qatar.

The Commercialbank Qatar Masters 2010 will take place from January 28th - 31st in Doha, with the participation of the world’s top golfers ensuring that the international spotlight will remain on Qatar.

28.01.2010

Dubai - Once again defining a brand new segment in the market, BMW has announced the arrival of the all-new Gran Turismo in the UAE. An embodiment of the leading premium automotive manufacturer’s commitment to innovation, the BMW Gran Turismo combines the characteristic features of a prestigious sedan, the functionality and space of an SAV and elements of a traditional grand touring car.

The exterior of the car combines the proportions so typical of a BMW, an elegantly stretched silhouette and a coupé-like roofline, as well as four doors with frameless windows to create one complete, harmonious unit. The front view of the car animates powerful dynamism through the sheer presence of the upright BMW kidney grille, large air intakes and dual round headlights slanted back at an attractive angle. For the first time the daytime driving light function is provided by corona rings with LED technology, while the rear end is enhanced by L-shaped rear light clusters with homogenously illuminated rows of lights in LED technology and a two-piece tailgate.

The luxurious interior of the BMW Gran Turismo enables the driver and passengers to vary the generous space inside the car as they wish to their individual, personal requirements. This superior feeling of comfort is further enhanced by the large window areas, the optional panorama glass roof, as well as exquisite materials and supreme quality of finish.

The BMW Gran Turismo enters the market carrying over BMW EfficientDynamics into a new segment in the automobile world, allowing the model to set new standards in terms of economy and emission management.

The Gran Turismo will enter the UAE market with eight-speed automatic transmission and two engine variants – the in-line six cylinder 535i and the V8 550i – both with twin-turbo technology. The BMW 535i Gran Turismo has a maximum output of 306 hp with a top speed of 250 km/hr and acceleration from 0–100 km/h in 6.3 seconds. The top-of-the-range engine, the BMW 550i Gran Turismo has a maximum output of 407 hp with a top speed of 250 km/hr and acceleration from 0–100 km/h in 5.5 seconds.

A host of safety and comfort options are available on the model, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and adaptive headlights - a function that varies the angle of the headlight beam when it detects a change in direction. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits.

The BMW Gran Turismo also comes with a wide range of comfort touches and innovative entertainment options, including telecommunication and navigation systems, a multi-channel audio system, a DAB double tuner, USB port, 80 GB Hard Disk, DVD entertainment system in the rear, four-zone automatic air conditioning, and a panorama glass roof.

03.02.2010

Adding to its range of driver assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment, BMW Group Middle East has launched the industry’s first Arabic-language iDrive control system. The system will be available as a standard feature for most BMW models fitted with navigation, and will be available to customers in the Middle East region from early May.

The BMW iDrive control system has an up to 10.2 inch Control Display with standardised menu guidance that grants easy access to the radio/CD, telecommunication functions and satellite navigation and others. The interface for the satellite navigation system comprising maps, menus, directions, data entry and voice guidance. All these functions are provided in Arabic with a male Arabic voice, and with an option to switch to English and other languages.

The BMW onboard navigation system is extremely easy to operate and guides you quickly and directly to your destination. Your current location is established automatically by the navigator with the help of the Global Positioning System (GPS), down to an accuracy of 10 metres. Using this information, the system calculates the best route to your destination, and guides you step by step to your goal. Instructions are given visually as easy-to-follow arrows, and/or as clear verbal instructions over the sound system.

Hamid Haqparwar, Manager Product & Price for BMW Group Middle East, says: “We are very excited to bring this new feature to our Arabic customers in the Middle East. This project has been a few years in the making and we have invested a considerable amount into research and development, which proves our ongoing commitment to servicing our Arabic-language customers with an added driver-assist benefit.“
For more information on model availability and pricing, please contact the local BMW importer.

24.02.2010

Dubai – Three Dubai residents will represent the UAE at the BMW Golf Cup World International Final, the world’s largest international golf tournament for amateurs, which will be held in South Africa from the 1st – 6th of March. Michael Brett (British), Anil Shivanna (Indian) and Soumaya Argui (Tunisian), all qualified by winning the BMW Golf Cup National Final at Dubai’s Montgomerie Golf Course in January.

The three winners from the UAE will be flown all expenses paid courtesy of AGMC, to the BMW Golf Cup International Final where they will tee off against more than 100 other golfers representing 35 countries at the famous Fancourt Golf Resort in George, South Africa. The resort, which has three 18-hole courses, each designed by Gary Player, has already hosted the World Final of the BMW Golf Cup International in 1996, 2001 and 2006, and is the only South African member of the “Great Golf Resorts of the World”.

Stathis I. Stathis, General Manager of AGMC, said: “The winners have demonstrated an impressive amount of skill to win here in the UAE and we wish them all the best at the World International Final in South Africa. We are sure that they will have an unforgettable experience competing against top amateur players from around the world.”

“AGMC has been a longstanding supporter of professional and amateur Golf in Dubai for over a decade, participating in the last twelve editions of the BMW Golf Cup International Tournament and sponsoring high-profile events such as the Dubai Desert Classic and Dubai Ladies Masters. During this time we have seen a remarkable rise in the popularity of the sport and the level of skill of local competitors, and we look forward to continuing this support in the future,” he added.

The BMW Golf Cup World International is the world’s largest international Golf tournament for amateurs. Over one thousand tournaments featuring 80,000 golfers and 35 countries will be staged before the competition’s climax on March 6th this year.

28.02.2010

Dubai – AC Schnitzer, one of the world’s leading tuning companies, held the global premiere of its aerodynamically modified kit of the BMW X6M at Dubai’s AutomodEx exhibition yesterday. The Aachen-based company also announced an exclusive partnership with AGMC to be the dealer of AC Schnitzer kits in Dubai, Sharjah and the Northern Emirates.

The launch was the highlight of the first annual AutomodEx exhibition, held under the patronage of His Excellency Abdul Rahman Mohammed Al Owais, Minster of Culture, Youth and Community Development, from March 9th-12th at the Dubai Autodrome. Attending the launch were Mr. Rainer Vogel, the owner of AC Schnitzer, and Mr. Stathis I. Stathis, the General Manager of AGMC, among others.

“We are proud to announce that AC Schnitzer has chosen Dubai as the city to launch a modified BMW X6M model, and AGMC as its exclusive dealer in Dubai, Sharjah and the Northern Emirates to sell these special kits,” said Stathis I. Stathis. “There is a huge market in the UAE for customers who want their vehicles to be fitted with the best in high-performance technologies; and AC Schnitzer’s reputation, created through its involvement with motorsport for over 30 years, is second to none.”

As part of the agreement, AGMC can now offer AC Schnitzer tuning and modifying components on all its BMW model range, allowing customers to experience BMW’s promise of ‘Sheer Driving Pleasure’ like never before.

In order to attain the highest possible standards, AC Schnitzer’s body kit elements are all produced using the same material the BMW Group uses to produce its original components. This requires a higher investment in engineering and resources, but ensures that al modifications are done according to BMW standards and guidelines.

09.03.2010

• 98% of children in the UAE are not restrained when they travel
• Traffic accidents accounted for 63% of all child deaths in the UAE in 2009
• Road traffic accidents account for 67% of all injury-related deaths in the capital
• Commitment to give away 10,000 child safety booster cushions

Dubai – BMW Group Middle East, supported by the Health Authority of Abu Dhabi (HAAD), the Road and Transport Authority of Dubai (RTA), Abu Dhabi Municipality and Dubai Municipality, has launched its ‘Stay Alert. Stay Alive.’ road safety initiative in a bid to raise awareness of the importance of various road safety issues.

Following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles, BMW Group Middle East has identified the use of seat-belts, and in particular, appropriate child restraints, as the theme of its first campaign under the initiative that is aimed at increasing road safety awareness across the board.

BMW Group Middle East is initially launching the ‘Stay Alert. Stay Alive.’ campaign in the UAE with the aim to then implement the campaign across the GCC. Working closely with BMW Group importers, the campaign will be multi-faceted and will focus on many attitudinal road safety issues including seat belts and child restraints, speeding, fatigue, driver distraction (such as mobile phones) and reckless driving. The integrated campaign will use PR, advertising (print and radio) and marketing tactics. Awareness Days in local parks and at BMW importer showrooms will be used to give away 10,000 child safety booster cushions across the region and to demonstrate the correct use of child safety seats in vehicles.

Speaking at a press conference to launch the campaign, Phil Horton, Managing Director of BMW Group Middle East, says: “As part of our commitment to help improve road safety in the region, we are launching an initiative to help drivers understand about safe driving habits and particularly, occupant safety and restraint systems.

“BMW Group Middle East believes that everyone should be fully aware of how best to protect themselves and their children against the dangers posed by driving. We all have a role to play – the government, automotive companies, and the general public. Without a doubt, the simplest way for drivers and passengers to protect themselves is to buckle-up every time.”

Over 70% of GCC drivers surveyed by BMW Group Middle East said that they travel with their children or families, with many of these admitting that they and their passengers did not use seat belts all the time, especially those sat in the rear. When it came to protecting children, 94% of respondents said that it was important for children to use restraints but 37% confessed that their children didn’t use them. In fact, most admitted to holding their children in their arms as a passenger, an extremely dangerous practice.

According to a study conducted by the UAE University in 2008, 98% of children travelling in a car were not restrained and 23% of children travelled in the front seat, which is actually illegal in the UAE for children below the age of ten. In the same study on average only 29% of drivers wore seat belts.

According to HAAD, 454 people, including 44 children, died of road traffic injuries in Abu Dhabi in 2009. This accounts for 67% of all deaths from injuries and therefore makes road traffic injuries the leading cause of injury death. Abu Dhabi still has one of the world’s highest rates of road death – an incidence of 20.2 deaths per 100,000 population in 2009.

Until the age of seven, children’s bones are still forming and their skull and ribcage are still extremely flexible. This means that any impact can result in significant deformation of the head and brain, or damage to the heart, lungs and other internal organs. At this age, the pelvis is unstable and cannot withstand the forces from the use of regular seat-belts and therefore appropriate child restraints are essential to reduce the risk of injury.

Dr. Jens Thomsen, Section Head for Occupational and Environmental Health and Head of the HAAD Road Safety Program, Public Health and Research Department at HAAD, says: “It is essential for parents to ensure they use the right restraint for their child’s age and size. There are different seats available and the selection of the appropriate one is crucial to ensuring that children are effectively protected. Children cannot be expected to decide on how best to protect themselves: that responsibility is solely in the hands of their parents. By buying and correctly installing the right car restraints for their children, parents can significantly enhance their protection.”

Child restraints have been shown to reduce infant deaths by approximately 70%, and fatalities by between 54% and 80% in an accident. It is also known that 83% of belted and restrained children remain uninjured in accidents. Booster seats for children aged between four and 11 years old have been shown to reduce the risk of injury by 59% compared to seat belts alone.

In the UAE, and according to 2007 figures from the UAE Ministry of Interior, 29% of all road deaths involve car passengers. This statistic could easily be reversed if drivers insisted on all passengers wearing seat belts.

Peyman Parham Younes, Director Of Marketing and Corporate Communication for Dubai’s RTA, says: “While we have seen a significant improvement in overall road safety and specifically fatal crashes on Dubai roads, there remains a lot of work to be done on achieving the targets set by the RTA, to be in-line with global benchmarks.

"The matter of road safety is a critical responsibility of each and every member of this community, and only with this community voice can there be great change. I urge everyone to join in events such as this one being announced today by BMW and help to make this city safer for its sons and daughters.”

Horton concludes: “A basic criterion for assessing road safety is the accident rate. Our survey found that one out of 10 respondents was involved in a traffic accident in the last 12 months. While the drivers we surveyed were all well aware of the basic factors that affect safe driving and occupant safety, their actual behaviour often puts themselves and their passengers at risk. ”

The ‘Stay Alert. Stay Alive’ Awareness Days will be held on Friday 02 April 2010 at the Abu Dhabi Corniche, and Friday 09 April at the Dubai Creekside Park, in partnership with the Abu Dhabi Municipality and Dubai Municipality, as well as BMW importers Abu Dhabi Motors and AGMC. BMW Group Middle East will be giving away 4,000 child safety booster cushions at these two events.

23.03.2010

The Middle East debut of the new BMW 5 Series Sedan marks the epitome of aesthetic design and supreme driving pleasure in the upper midrange segment. With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, the sixth generation of this immensely successful executive sedan is expected to continue the success story.

The new BMW 5 Series design is imaginative, creative and effective, with BMW’s designers and engineers working hand-in-hand to ensure the perfect combination of design and technology.

A core product in BMW's portfolio and one of the top selling models in the Middle East, the new 5 Series is set to further strengthen BMW’s position in the premium midrange segment.

In terms of design, the new 5 Series has the longest wheelbase in the segment, a long and sleek engine compartment lid, short overhangs front and rear and a coupé-like roofline. The interior has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium feel.

The new BMW 5 Series will enter the Middle East market with one eight-cylinder and three six-cylinder petrol engines. The top model is the BMW 550i powered by a V8 with BMW TwinPower Turbo featuring High Precision Injection (407 hp).The straight-six with BMW TwinPower Turbo, High Precision Injection and VALVETRONIC in the BMW 535i delivers maximum output of 306 hp; while the two straight-six power deliver 258 hp in the BMW 528i and 204 hp in the BMW 523i.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy encompassing many technology innovations to minimize fuel consumption and CO2 emissions while maximizing power and dynamic performance.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with four modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning and BMW iDrive control.

BMW ConnectedDrive also offers a unique range of driver-assist technology functions for enhanced comfort and safety. For the first time the new BMW 5 Series comes with a Parking Assistant, an optional feature that facilitates the process of parking; Active Cruise Control , Surround View and Rear View Camera, Lane Departure Warning, Lane Change Warning and BMW Night Vision with pedestrian recognition.

Commenting on the launch of the new Sedan, James Crichton, Director Sales and Marketing of BMW Group Middle East said: “The launch of the new BMW 5 Series opens up the latest chapter in a truly impressive success story. In the course of five model generations, overall global sales amount to more than 5.5 million units. With the 5 Series also being one of our best sellers in the Middle East, we are, of course, delighted to introduce this new model into the market.

"This sixth generation model is a very different car from its predecessor in terms of design, comfort, technology and engineering. We are confident that it will be well received and help us maintain our position at the forefront of industry trends.”

The new BMW 5 Series sedan is available at BMW importers AGMC, Dubai Sharjah and the Northern Emirates and Abu Dhabi Motors.

24.03.2010

UAE – As part of its ‘Stay Alert. Stay Alive’ road safety campaign launched in the UAE last week aimed at educating families about the importance of wearing seat belts and using child safety restraints in vehicles, BMW Group Middle East, supported by the Health Authority of Abu Dhabi (HAAD), the Road and Transport Authority of Dubai (RTA), Abu Dhabi Municipality and Dubai Municipality, has announced it will be hosting two road safety public awareness days.

Taking place on Friday 2nd April on the Abu Dhabi Corniche, and then on Friday 9th April at the Dubai Creek Park, from 10am-8pm, BMW Group Middle East will be providing interactive demonstrations on the correct installation and use of child safety restraints, as well as distributing 4,000 child safety booster cushions to qualifying families. There will also be fun activities such as face painting and giveaways for children. Educational brochures will be provided to parents, which give a definitive guide on the correct use of seat belts and child safety restraints in vehicles.

Speaking about the event, Phil Horton, Managing Director of BMW Group Middle East said: “Safeguarding the life of a child is every parent’s first and foremost responsibility. In fact it is a matter of life and death. By using the right car restraints for their children, parents can significantly enhance their protection. I urge all parents in the UAE to take action on this critical subject and work towards reducing the high levels of child fatalities and injuries that persistently occur in this country.”

The ‘Stay Alert. Stay Alive’ campaign was launched following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles. BMW Group Middle East found the use of seat belts, and in particular, appropriate child safety restraints, to be one of the key issues affecting safe driving habits in this region. As a result the theme of the first campaign under the Stay Alert. Stay Alive. Initiative is aimed at increasing awareness about the use of seatbelts and child safety restraints among parents and families.

According to the World Health Organisation (WHO), child safety restraints have been shown to reduce infant deaths by approximately 70%, and fatalities by between 54% and 80% in an accident. It is also known that 83% of belted and restrained children remain uninjured in accidents. Child safety booster cushions for children aged between four and 11 years old have been shown to reduce the risk of injury by 59% compared to seat belts alone.

In addition to the road safety public awareness days, BMW Group importers in the UAE, Abu Dhabi Motors and AGMC, will also invite the public to avail of the complimentary booster cushions.
• 4th to 8th April Abu Dhabi Motor’s Khalidiya Showroom
• 11th to 15th April, AGMC, Dubai Showroom

To qualify for a ‘Stay Alert. Stay Alive.’ child safety booster cushion, children must weigh between 22 and 36 kg, the internationally recognised safest weights. Both road safety public awareness days will be held between the hours of 10am and 8pm. Locations include:
• 2nd April, Abu Dhabi Corniche, next to the Family Beach Park
• 9th April, Dubai Creek Park, Gate 1 next to the kids park area

31.03.2010

The presentation of the red dot award 2010 once again provides impressive confirmation of the outstanding quality of BMW Group design. Six current models of the BMW Group and five design innovations by BMW Group DesignworksUSA will receive the internationally renowned award this year, with the new Rolls-Royce Ghost winning the special “red dot: best of the best” award for the very highest level of design quality in the category Automobiles, Transport and Caravans. Other BMW Group models to be awarded the red dot as a mark of outstanding design are the new BMW 5 Series Sedan, the BMW X1 and the motorcycle model BMW F 800 R. There were also honourable mentions from the international jury for the BMW Gran Turismo and the motorcycle model BMW S 1000 RR. The awards will be presented at the gala held at the Aalto Theatre in Essen on July 5th 2010.

The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognises outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. This year the jury, made up of international design experts, rated 4252 products from 57 nations. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility. In the category automobile, transport and caravan the jury issued 24 red dot awards this year - three of the award winners received the special “best of the best” rating.

This highest red dot seal of quality is given for recognition of unusually high-quality and groundbreaking design. The award-winning Rolls-Royce Ghost is an automobile whose unique character is expressed by an exclusive, unmistakable appearance. It is a symbol of clarity whose design reinterprets the classic values of the brand in a modern style for the 21st century. Its flowing lines reflect the dynamic performance of the most powerful Rolls-Royce ever built. Large spaces which cover the entire body and are structured by horizontal lines and highlight the solid, luxurious and supreme character of the vehicle.

An authentic visualisation of the vehicle’s properties is also provided by the design of the new BMW 5 Series Sedan. Presence and stylish elegance in its shaping reflect the sedan’s uncompromising premium quality and its high level of driving comfort. The car’s sporty properties are reflected in dynamic lines and an athletic overall impression. What is more the high-quality aesthetic appeal of the BMW 5 Series Sedan, now also a 2010 red dot award winner, shows perfectly balanced proportions and precisely finished details.

The second honourable mention at the 2010 red dot awards goes to the BMW Gran Turismo. This completely new vehicle concept combines essential features of a prestigious sedan, a modern Sports Activity Vehicle and a classic Gran Turismo, impressively implemented by means of innovative design solutions. The diverse qualities of the BMW Gran Turismo in the areas of dynamic performance, space comfort and versatility are reflected in the characteristic BMW proportions, the four doors with frameless windows, a coupé-like flowing roof line and the dual-section rear opening.

The BMW X1 is distinct and yet characteristic of the brand. This applies both to its driving properties and its visual appearance, which has likewise been awarded a red dot award in 2010. The BMW X1 combines thrilling agility, versatile sporty flair and modern functionality: for the first time it is possible to savour the unique driving pleasure of a BMW X model in a vehicle of the premium compact segment. The BMW X1's highly distinct appearance is based on its elongated lines, giving it a look which conveys self-assured elegance. The characteristic design features of the BMW X1 include a powerfully shaped, long engine compartment lid, a striking upright BMW kidney grille, broadly flared wheel arches, short overhangs, a long wheelbase, an elaborately modulated rear and the flat standing rear window. The front, side and rear sections are seamlessly joined, with striking lines creating flowing connections between the body elements.


Striking design.

With the red dot award 2010 for the BMW F 800 R, BMW Motorrad likewise continues its successful series of entries in renowned design competitions. The medium-category naked bike launched in the spring of 2009 brings the design concept of the large 4-cylinder roadsters (K 1300 R) to a new segment. A sporty touch and high-quality details determine the character of this model. The outstanding quality of the design also extends to the optionally available accessory components such as a windshield, a pillion passenger seat cover, radiator trim panels and an engine spoiler.

The motorcycle model BMW S 1000 RR is characterised by impressive riding qualities and a striking design. The innovative supersports bike, which received an honourable mention at the red dot awards 2010, has a design which is typified by a short, low front section and a high, compact rear and which conveys a striking visual lightness. The asymmetrical headlamps and side trim elements as well as the visually separated front section - the so-called “split face” - are characteristic BMW Motorrad design elements which are reinterpreted here. The fact that the seating position is focused towards the front wheel indicates that the BMW S 1000 RR is entirely geared towards the rider and towards sporty use.


Innovative Designs.

BMW Group DesignworksUSA, an international design consultancy and subsidiary of BMW Group, was recognized for their future thinking and innovative designs such as the Thermaltake Level 10 Gaming Station, a gaming world itself; the HP Halo Collaboration Suite and HP Z800 Workstation both centered around an enhanced user experience; and the Pado motorcycle locks and door puller designed to reflect a very premium feel.


Unique visual appearance.

The unique quality of BMW Group design is based on a design philosophy which runs across all brands, enabling the character of each brand and each model to be accurately gauged so that the individual qualities of each vehicle are precisely reflected in its design. In this way, vehicles are created which individually interpret characteristic brand design features and effectively express their model-specific qualities through their visual appearance. The resulting design quality gives rise to unique, unmistakable and fascinating products across all vehicle segments.

It is for this reason that a remarkably high number of new products of the BMW Group brands have been listed as red dot award winners for many years now. Last year they included the new BMW 7 Series, the new BMW Z4 and the motorcycle models BMW K 1300 S and BMW K 1300 R, while in the previous year the BMW 3 Series Convertible and the BMW G 450 X won the special award “red dot: best of the best”. In addition, the BMW X5, the BMW 1 Series Coupé, the Rolls-Royce Phantom Drophead Coupé and the BMW HP2 Sport won the red dot award for outstanding design quality in 2008.

01.04.2010

New York In the spirit of Calder, Stella, Lichtenstein, Warhol, and Holzer, BMW announced today that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France, June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.

In another nod to tradition, Koons will present the world premiere and sign his car at Paris’ Centre Pompidou on June 1, 2010, just as Roy Lichtenstein did in 1977.

Koons released for the first time his preliminary design concept for the car today at a press conference in New York City. As part of his creative process, the artist looked at the history of race car graphics, light bursts and speed. The resulting graphic conceived by Koons is evocative of power, motion and light. The artist uses his signature saturated hues on a black background set against the car’s silver interior, which he himself chose. The design imparts a dynamic race car appearance even when it’s standing still.

“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

Koons was joined at the press conference by President of the Centre Pompidou Alain Seban, BMW of North America President Jim O’Donnell, BMW Motorsport Director Mario Theissen, and BMW Le Mans driver Andy Priaulx of Great Britain.

“This is a momentum building year for us that speaks to the essence of the brand and the latest chapter of the BMW Art Car program is certainly part of this,” said O’Donnell. “It’s an absolute delight for all of us to be working with Jeff on this program that is part of the fabric of BMW.”

World Premiere at the Centre Pompidou, Paris

Paris’ Centre Pompidou is one of the world’s most prestigious cultural institutions for modern and contemporary art and is where Roy Lichtenstein first unveiled and signed his car in 1977 as Jeff Koons will on June 1. Also, the Koons car number, “79,” pays tribute to the 1979 Andy Warhol car. The Warhol car was assigned the number “76,” an homage to the 1976 Frank Stella car, both of which raced at Le Mans.

“Ever since it was created back in 1977, the Centre Pompidou has acted as an interface, a platform of exchange between creative art and society, striving to expose the larger public to the art of our time in the firm belief that art can foster a more innovative and flexible society,” said Alain Seban, President of the Centre Pompidou. “For this reason the Centre Pompidou is glad to join BMW’s project which, I trust, can go a long way in bringing together creation and society by inviting the great artists of our time – from Roy Lichtenstein in 1977 to Jeff Koons today – to challenge the most mythical object of our era, the car, through a unique creation.”

The Design Process

“It is a fascinating and inspiring exercise to witness an artist present his or her point of view through one of our cars. To see Jeff Koons take his unique sensibility and bring it to a BMW race car as he works with our team to translate his vision into a race-ready car is to truly watch the connection be made between technical and artistic intelligence,” said Frank-Peter Arndt, member of the Board of Management for the BMW AG with responsibility for BMW Group’s international cultural formats.

Koons has been in an intense collaboration with BMW’s team in Munich for months – melding his skill with sophisticated BMW engineering – to ensure that the 17th BMW Art Car will be race-ready for the 24 Hours of Le Mans.

Traveling back and forth to Germany several times since the February 2 announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car. Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons can simulate the application of the graphic to the car’s surfaces and evaluate it from all angles.

Koons even donned a helmet and joined BMW’s American Le Mans Series race team for testing in Sebring, Florida, on February 23. Koons was able to experience the M3 GT2 at race speed to further inspire his design. As Koons describes it, he witnessed “the raw unfiltered performance” of the M3 GT2 from the seat of a historic BMW M1 race car. Koons also drove a BMW M3 Coupe on the circuit to further the dynamic exercise.

The 24 Hours of Le Mans race

Today, BMW Motorsport Director Mario Theissen announced the driver line-up for the 24 Hours of Le Mans. Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) will race the BMW Art Car #79. Jörg Müller (DE), Augusto Farfus (BR), Uwe Alzen (DE) will drive the BMW Le Mans car #78.

The 24 Hours of Le Mans is the world’s oldest endurance race in all of sports car racing, held annually since 1923 near the town of Le Mans, Sarthe, France. Commonly known as the Grand Prix of Endurance, it is organized by the Automobile Club de l’Ouest (ACO) and runs on a circuit containing closed public roads. The race is designed not only to test a car and driver’s ability to be quick, but also to last over a 24-hour period.

French auctioneer and racing driver Hervé Poulain first had the idea of asking an artist to paint the car he himself would compete with. Taking up this initiative in 1975, American artist Alexander Calder painted a BMW racing car, thus laying the foundation. The Art Car experiment was soon continued: a year later, Calder Art Car co-driver Sam Posey introduced Frank Stella to the idea of BMW Art Cars when the New York-based artist covered a BMW with his typical grid-like pattern. Stella’s work was followed by a series of celebrated pop artists: Roy Lichtenstein, Andy Warhol and Robert Rauschenberg. Apart from Rauschenberg’s Art Car, all these took part in the Le Mans 24-hour race, some of them enjoying remarkable success.

After taking a break in the 1980’s, the Art Car returned to its origins at Le Mans in 1999, when American concept artist Jenny Holzer “wrote” her truisms on a BMW V12 Le Mans race car.

The germination of Koons’ collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.

Koons’ creative process for the BMW Art Car mirrors techniques, some borrowed from transportation design and development, which he regularly employs for his artistic production. For example, in the creation of Koons’ monumental sculptures, his studio uses 3-D CAD models to evaluate the surfaces, assembles them via methods found in bike chop shops, and paints them in a manner based on sophisticated automotive painting techniques.

“It is fitting that Jeff Koons’ car will follow in the storied tradition of the renowned artists who created the early race-inspired BMW Art Cars,” said O’Donnell. “We look forward to BMW’s return to Le Mans – and perhaps even sharing a toast with Jeff at the finish line.”

Derived from the BMW M3 high-performance sports car, the BMW M3 GT2 boasts a 4.0-liter V8 engine with a maximum output of 500 bhp, an upgraded chassis, racing-caliber brakes, and extensive use of lightweight materials. Able to reach 100 mph in 3.4 seconds, the BMW M3 GT2 is rapidly emerging as a real first year contender at this year’s event.

BMW Motorsport Director Mario Theissen said, “The race in Le Mans is one of the most important events in international motorsport. This makes it the perfect stage to revive the tradition of the BMW Art Car. Jeff Koons’ work of art will leave a lasting impression with all those who see it, even after the BMW M3 GT2 has crossed the finish line. BMW Art Cars have often also been able to impress with their sporting achievements. I am optimistic that this will be the case again this year.”

Beginning in September, the Koons Art Car will be on view at the BMW Museum in Munich, as part of a special exhibition commemorating the program’s 35th anniversary.

BMW Art Cars

Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program. In 2007, the latest installment was revealed with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Many of these have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour throughout Asia, Russia, Africa, India, the United States and Mexico.

The home of all BMW Art Cars is the BMW Museum in Munich. Starting in September, Koons’ 17th BMW Art Car will be presented there together with some of its predecessors.

With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years. Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.

For a link to photos and more information, please visit links below:

06.04.2010

UAE – Following a hugely successful Public Awareness day in Dubai’s Creek Park last weekend, BMW Group Middle East, supported by the Health Authority of Abu Dhabi (HAAD), and Abu Dhabi Municipality, has announced it will be hosting its second “Stay Alert. Stay Alive.” road safety public awareness day this Friday on the Abu Dhabi Corniche. The event is aimed at educating families about the importance of wearing seat belts and using child safety restraints in cars.

On Taking place on Friday 16th April on the Abu Dhabi Corniche, from 10am-8pm, BMW Group Middle East will be providing over 2,000 child safety booster cushions to qualifying families. Interactive demonstrations on the correct installation and use of child safety restraints, as well as educational brochures will be provided to parents which give a definitive guide on the correct use of seat belts and child safety restraints in vehicles. There will also be lots of fun activities including face painting and giveaways for children.

Speaking about the event, Phil Horton, Managing Director of BMW Group Middle East said: “Safeguarding the life of their child is every parent’s first and foremost responsibility. By using the right car restraints for their children, parents can significantly enhance their protection. In fact it is a matter of life and death. I urge all parents in the UAE to take action on this critical subject and work towards reducing the high levels of child fatalities and injuries that persistently occur in this country.”

To qualify for a ‘Stay Alert. Stay Alive.’ child safety booster cushion, children must weigh between 22 and 36 kg, the internationally recognised safest weights.

In addition to the road safety public awareness day, BMW Group importer Abu Dhabi Motors will invite the public to avail of the complimentary booster cushions from the 18th to 22nd April at its Khalidiya Showroom.

The ‘Stay Alert. Stay Alive.’ campaign was launched following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles. BMW Group Middle East found the use of seat belts, and in particular, appropriate child safety restraints, to be one of the key issues affecting safe driving habits in this region. As a result the theme of the first campaign under the ‘Stay Alert. Stay Alive.’ initiative is aimed at increasing awareness about the use of seatbelts and child safety restraints among parents and families.

14.04.2010

Dubai – More than 5,000 members of the UAE community participated in BMW Group Middle East’s ‘Stay Alert. Stay Alive.’ road safety campaign this month, exceeding expectations. Two Awareness Days were held at the Dubai Creek Park on Friday 09 April and on the Abu Dhabi corniche on Friday 16 April respectively; with the campaign continuing into BMW importers AGMC’s and Abu Dhabi Motor’s showrooms for the weeks following the Awareness Days.

The BMW team, working in partnership with the Health Authority of Abu Dhabi (HAAD), the Roads and Transport Authority of Dubai (RTA), Abu Dhabi Municipality, Dubai Municipality and the Emirates Driving Institute (EDI) in Dubai, provided interactive demonstrations to families about the correct usage of child safety restraints. BMW and MINI cars with the various child seats restraints were installed and displayed; while the EDI’s seat belt convincer and ‘accident roll car’ were used to enlighten people about the consequences of not wearing a seat belt in an accident. Educational brochures were also handed out highlighting the importance of using a seat belt and child safety restraints in vehicles.

Families were invited to check the weight and height of their children to assess which child safety restraint was most appropriate. Over 3,000 child safety booster cushions were distributed to families whose children were between the ages of seven and 11 year old and weighing between 22 and 36 kg, the internationally recognised safest weights.

Commenting on the initiative, Phil Horton, Managing Director of BMW Group Middle East, said: “We are extremely pleased with the UAE community’s enthusiastic response to our road safety campaign, and feel it has been a very successful first step in educating drivers about the dangers of not wearing seat belts or using safety restraints to protect their children when driving.”

BMW Group Middle East’s road safety campaign was launched on the 23 March 2010 as a result of unsettling key findings of a survey of BMW and MINI customers across the GCC. Over 70% of drivers surveyed said that they travel with their children or families, with many of these admitting that they and their passengers did not use seat belts all the time, especially those who sit in the rear. When it came to protecting children, 94% of respondents said that it was important for children to use restraints but 37% confessed that their children didn’t use them. In fact, most admitted to holding their children in their arms as a passenger, an extremely dangerous practice.

According to a study conducted by the UAE University in 2008, 98% of children travelling in a car were not restrained and 23% of children travelled in the front seat, which is illegal in the UAE for children below the age of ten. In the same study, on average only 29% of drivers wore seat belts.
Information captured during the UAE ‘Stay Alert. Stay Alive.’ road safety campaign showed varying reasons for why people did not buckle their children into safety restraints::
- “We know we should use them but we aren't sure which child seat to buy”
- “Our child does not like the safety restraints and cries when we try strap them in”
- “We thought that when they grew out of the infant seat they didn’t need a safety seat anymore”

Child restraints have been shown to reduce infant deaths by approximately 70%, and injuries by between 54% and 80% in an accident. It is also known that 83% of belted and restrained children remain uninjured in accidents. Booster seats for children aged between four and 11 years old have been shown to reduce the risk of injury by 59% compared to seat belts alone.

Horton continued: “The data we captured throughout the first phase of our campaign has highlighted the need for continued education around the use of child safety restraints and their importance for saving lives. We thank the Dubai Road Transport Authority, Health Authority Abu Dhabi and Emirates Driving Institute for working together with us for such a worthwhile campaign.”

Child safety seats and booster cushions are still available from BMW Group importers:
AGMC, Sheikh Zayed Road and Abu Dhabi Motors, Corner of 32 and Electra Street.

28.04.2010

Munich. First-quarter revenues, sales volume and earnings of the BMW Group all improved sharply compared to the previous year. Group revenues grew by 8.1% to euro 12,443 million (first quarter 2009: euro 11,509 million). The profit before tax increased to euro 508 million (first quarter 2009: loss of euro 198 million), while the profit after tax improved to euro 324 million (first quarter 2009: loss of euro 152 million). The profit before financial result (EBIT) was euro 449 million (first quarter 2009: loss of euro 55 million). The total number of BMW, MINI and Rolls-Royce brand vehicles sold increased by 13.8% to 315,614 units (first quarter 2009: 277,264 units).
“The BMW Group has made a good start to 2010. We increased earnings significantly in the first quarter and are now back on a growth course on almost all car markets”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG on Wednesday in Munich. “The BMW Group continues to make good progress with its Strategy Number ONE”, he added.
With demand for premium vehicles rising and the launch of new BMW 5 Series certain to add momentum from the second quarter onwards, the company can look forward to the remainder of the year with some optimism: “We expect that earnings will grow dynamically over the course of the year”, Reithofer pointed out.
Reithofer: 2010 as stepping stone towards achieving profitability targets


The BMW Group is well on its way towards achieving its targets for the full year: “We are aiming to achieve significantly higher group earnings in 2010 than in 2009, thus making a tangible step towards achieving the targets we have set for 2012” stated Reithofer. For the year 2012, the BMW Group is targeting an EBIT margin for its Automobiles segment within an unchanged range of between 8% and 10%.
Attractive products and the gradual recovery of the global economy will contribute to rising sales volumes for the BMW Group: “We intend to remain the world’s leading provider of premium cars in 2010 and plan to increase our sales volume within a solid single-digit percentage range to over 1.3 million vehicles”, underlined Reithofer.
As previously reported, the Automobiles, Motorcycles and Financial Services segments are all expected to report better earnings in 2010. The EBIT margin of the Automobiles segment is forecast to grow within a low single-digit percentage range.
Automobiles segment reports first-quarter EBIT of euro 291 million

The Automobiles segment performed well during the first quarter. The segment profit improved sharply due to higher sales volumes worldwide, a higher-value model-mix and better selling prices. The segment’s positive EBIT of euro 291 million (first quarter 2009: negative EBIT of euro 251 million) more than tripled compared to the fourth quarter 2009 (Q4 2009: euro 93 million). The segment profit before tax increased to euro 220 million (first quarter 2009: loss before tax of euro 471 million), whilst revenues rose by 11.1% to euro 10,672 million (first quarter 2009: euro 9,605 million).
Sales volumes were up on almost all European and Asian markets as well as in the USA. Growth rates were particularly high in Asia, with sales jumping by 55.7% to 58,918 units. In China (including Hong Kong and Taiwan), the BMW Group more than doubled the number of cars sold to 36,607 units (+100.5%).
Business also grew significantly in North America with a sales volume of 60,734 units (+9.2%). The number of cars sold in the USA rose by 7.5% to 55,141 units. The various markets in Europe developed inconsistently, with sales rising overall by 4.4% to 177,031 units.
The BMW brand recorded worldwide growth of 13.8% in the first quarter with sales of 265,809 units (first quarter 2009: 233,498 units). The BMW 7 Series registered strong growth (+54.1%) with a sales volume of 14,245 units (first quarter 2009: 9,246 units). The BMW 7 Series is thus the world’s best-selling model range in its segment. The BMW ActiveHybrid7 is also receiving a very positive response from customers. The first vehicles have been handed over to customers and the model will become available worldwide over the course of summer 2010. The BMW X1, introduced at the end of October 2009, is also performing well with 19,657 units sold during the first quarter 2010. 4,484 units of the 5 Series Gran Turismo were sold during the same period.
The sales volume of the BMW X5 increased by 4.8% to 22,897 units (first quarter 2009: 21,853 units) and that of the X6 by 21.2% to 10,826 units (first quarter 2009: 8,931 units). The BMW Z4 is selling very well with customers, quadrupling sales volume to 6,461 units (first quarter 2009: 1,563 units). The BMW 1 Series (47,909 units) and the BMW 3 Series (91,619 units) both recorded a growth rate of 2.4%, while sales of the BMW X3 (down by 9.3% to 11,693 units) and the BMW 6 Series (down by 39.1% to 1,340 units) fell due to model life-cycle factors.
This was also the case for the BMW 5 Series Sedan and Touring vehicles, sales of which fell by 3.4% to 39,162 units as a result of the model change. The new 5 Series Sedan has been on the market since the end of March and the new 5 Series Touring will follow in mid-September. “Order-intake for the new 5 Series is excellent”, commented Reithofer.
The number of MINI brand cars sold increased by 13.6% to 49,526 units (first quarter 2009: 43,592 units) comprising the MINI Convertible (5,954 units), the Clubman (7,404 units) and the MINI (36,168 units). The MINI Countryman will go on sale worldwide in the second half of 2010, additionally stimulating sales demand.
The Rolls-Royce brand recorded its best first-quarter sales volume performance to date, with sales up by 60.3% to 279 units (first quarter 2009: 174 units). The new Rolls-Royce Ghost, of which 158 units were sold during the period, was extremely successful.
Inventories increased as a result of strong growth in China and the market introduction of the new 5 Series Sedan. The longer time taken to transport vehicles to the emerging markets, particularly in Asia, requires production in advance. This increase in inventories in turn resulted in a euro 445 million increase in working capital for the Automobiles segment. This was the main factor for the first-quarter decrease in free cash flow (euro - 323 million). Liquidity remained at a high level during the first quarter, finishing the period at euro 9.7 billion.
BMW Motorrad records improved first-quarter earnings

BMW Motorrad recorded improved first-quarter revenues and earnings thanks to increased sales volumes, thus bucking the worldwide trend on the motorcycle markets. Segment revenues rose by 21.0% to euro 351 million (first quarter 2009: euro 290 million). Segment EBIT increased by 14.3% to euro 32 million (first quarter 2009: euro 28 million) and the profit before tax improved by 15.4% to euro 30 million (first quarter 2009: euro 26 million).
Sales of BMW brand motorcycles in the first quarter increased by 20.9% to 20,840 units (first quarter 2009: 17,232 units). The S 1000 RR, which was launched in December 2009, is now available worldwide. The technical upgrade of the R 1200 GS and the revised R 1200 RT have been available since February 2010.

Sharp rise in Financial Services segment earnings

The Financial Services segment performed well during the first quarter, continuing the positive development seen in recent months. At euro 4,004 million (first quarter 2009: euro 4,003 million), segment revenues were virtually identical to the previous year. The pre-tax profit improved to euro 222 million (first quarter 2009: euro 72 million) due to new business with better margins and significantly lower refinancing costs. First-quarter segment EBIT increased to euro 213 million (first quarter 2009: euro 70 million).
At 31 March 2010, the Financial Services segment was managing a portfolio of 3,107,568 lease and credit financing contracts, 3.3% more than in the previous year. The Credit financing and lease businesses grew perceptibly during the first quarter. The number of new contracts rose by 7.4% to a total of 243,343 contracts worldwide. The growth of credit financing, up 11.0% on the first quarter last year, contributed especially to this performance. Lease business volumes were at a similar level to the previous year (-0.5%). Lease contracts and credit financing accounted for 28.9% and 71.1% of new business respectively. The proportion of new cars of the BMW Group financed or leased by the Financial Services segment was 46.8%, 1.1 percentage points below the proportion recorded one year earlier.
Workforce of 95,787 employees at end of first quarter

The BMW Group had a workforce of 95,787 employees at the end of the first quarter (31 March 2009: 99,112 employees), 3.4% fewer than one year earlier. Compared to the end of 2009 (96,230 employees) the workforce remained virtually unchanged (-0.5%).

06.05.2010

BMW Group is activating phase two of its Efficient Dynamics strategy in the region with the launch of the BMW ActiveHybrid 7 and X6 models, which integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions.

BMW has already enjoyed significant success on the path to zero-emission vehicles, with over 1.6 million models already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy. This strategy has made the BMW Group the world's most sustainable car manufacturer.

Hybrid vehicles have two different drives. The combination of a combustion engine and an electric motor with a storage battery that allows for particularly efficient energy management. BMW ActiveHybrid combines this technology with hallmark BMW driving characteristics that result in a Hybrid that combines greater dynamics with greater fuel efficiency.

The BMW ActiveHybrid X6 enters the Middle East market with a 4.4 litre V8 engine with BMW TwinPower Turbo Technology, supported by two electric motors. It offers three drive options: to drive with electric power alone, to use the power of the combustion engine, or benefit from the combination of both drive modes. Driving completely free of CO₂ in the electric mode is possible up to a speed of 60km/h, the combustion engine then cuts in as required and is automatically switched off when driving at a speed of less than 65km/h.

The ActiveHybrid Display, featured as part of the ergonomically-designed driver console, delivers information about the output of the electric motor in four stages before the combustion engine cuts in. A clear graphic in the Control Display shows power flow in the vehicle in real time, which is updated every 60 seconds to indicate hybrid usage.

Through the combination of the V8 gasoline engine and electric motors, the BMW ActiveHybrid X6 is the world's most powerful hybrid vehicle delivering 485 hp - a significant increase in performance together with a reduction of fuel consumption and emissions by 20 per cent compared to the convenitonal X6. Average fuel consumption is 9.9 litres/100 km and the CO₂ emission rating is 231 grams/kilometre.

BMW ActiveHybrid 7 Series technology is a mild hybrid offering significantly more power, and at the same time, more than 15% lower fuel consumption and emissions than the standard BMW 750Li without hybrid technology.

The BMW ActiveHybrid 7 accelerates to 100 km/h in just 4.9 seconds and reaches a top speed of 250 km/h. Remarkably, at the same time average fuel consumption in the EU test cycle is a mere 9.4 litres/100 kilometres, while the CO₂ rating is 219 grams per kilometre.

Both the BMW ActiveHybrid X6 and ActiveHybrid 7 are the first BMW models with an automatic transmission to feature an engine Start/Stop function. Every time the vehicle comes to a standstill, the engine switches off, cutting fuel consumption and emissions. When the driver accelerates, the engine switches back on. During this process, all electric functions such as the air conditioning are supplied with power from the battery so that they continue to operate.

The BMW ActiveHybrid 7 comes with stationary climate control, a feature that enables one to control the temperature inside of the car before the journey begins. Made possible by the electric air conditioning compressor, it can be conveniently activated using the car key and means the BMW ActiveHybrid 7 can be cooled to a comfortable temperature before you get inside – without using a drop of fuel.

Both models retain the interior design and comfort features of their Series, with generous space on the inside and luggage compartments that can accommodate up to four golf bags. High-grade materials and excellent workmanship down to the smallest detail, coupled with aerodynamically optimized wheels, make for sheer driving pleasure.

Commenting on the arrival of the BMW ActiveHybrid models, Phil Horton, Managing Director of BMW Group Middle East said: “As one of the world's most successful automotive manufacturers we have a responsibility to offer sustainable vehicles, and we pleased to now offer this Hybrid technology to our Middle East customers."

The new BMW ActiveHybrid X6 and ActiveHybrid 7 are available at all official BMW importers across the Middle East.

10.05.2010

Carefully conceived modifications in design, a thoroughly updated and extended range of engines, as well as innovative model features give both the new BMW 3 Series Coupé and the new BMW 3 Series Convertible even greater appeal and style.

New design features at the front, side and rear give even greater emphasis to the sporting and elegant character of the BMW 3 Series Coupé and Convertible. As an additional highlight, these new models now feature headlights with newly designed contour lines, a modified structure and innovative light technology. The modifications in design make the silhouette of both models even sleeker and more dynamic as a sign of superior performance.

New exterior colours and a modified range of leather upholstery sets further highlights in the looks of the new BMW 3 Series Coupé and the new BMW 3 Series Convertible.

The top-of-the-range BMW 335i is available on all body variants of the new BMW 3 Series model range and comes with a VALVETRONIC 3.0-litre straight-six featuring BMW TwinPower Turbo Technology, combining supreme output of 306 hp with fuel economy and CO2 management. As an option the BMW 320i, BMW 325i and BMW 330i are available in both body variants with six-speed automatic transmission.

The new BMW 3 Series model range is a class leader in its category in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 3 Series Coupé and the new BMW 3 Series Convertible come as standard with an optimised sports steering wheel incorporating multifunction controls. The shift paddles on the steering wheel featured in combination with the optional Sports Automatic transmission now incorporate a new control logic.

The wide range of services offered by BMW ConnectedDrive highlights the innovative character of the new BMW 3 Series Coupé and the new BMW 3 Series Convertible. Appropriately networked to their surroundings, the models offer both optimum comfort and safety as well as a wide range of useful entertainment functions including optimised integration of the mobile telephone and external entertainment devices into the car’s internal iDrive control system.

The new BMW 3 Series Coupé and Convertible are available from all exclusive BMW importers in the Middle East.

19.05.2010

BMW is setting a new benchmark in the compact Sports Activity Vehicle segment with the launch of the newest member of its X model range, the all-new BMW X1. The youngest model to join the hugely successful X Sports Activity Vehicle portfolio comes with all of the features typical of the BMW X range, but at the same time offers a new interpretation of BMW's Sheer Driving Pleasure.

The driving characteristics of the BMW X1 offer the perfect combination of supreme agility and versatile sportiness with an appearance of a Sports Activity Vehicle and the agility of a BMW 1 Series. Available in three engine variants and measuring 4.45 metres in length, this five-door stands out from every angle as a BMW X model.

The X1 xDrive28i top-of-the-range, six-cylinder petrol engine has a maximum output of 258hp, accelerating from 0-100 km/h in just 6.8 seconds and reaching a top speed of 230 km/h. The BMW X1 xDrive25i has 218hp, reaching 100Km/h in 7.9 seconds and a top speed of 223 Km/h. Also available is the sporting and economic sDrive 18i, a 2.0 litre four cylinder engine with 150hp. Accelerating this agile performer from 0-100 km/h takes just 10.4 seconds and provides a top speed of 200 km/h.

The interior of the BMW X1 is characterised by clear functionality and modern style. The elevated seating position, a generous feeling of space, the wide range of storage options and the variable interior offer ideal conditions for enjoying the BMW X1 both in an urban environment and beyond.

The BMW X1 features an extremely stable body structure designed for maximum occupant safety. It achieved the highest score of five stars in the Euro NCAP crash test. NCAP (New Car Assement Programme) is regarded as one of the most important and demanding tests required for new vehicles worldwide.
The test scenario covers accident types such as the head-on collision, side crash and side impact against a steel post.

Modern drive-train technology gives the BMW X1 superior performance and efficiency all in one. The driver benefits from a powerful, economical and low-emission engine, BMW’s intelligent xDrive all-wheel-drive technology, as well as a range of BMW EfficientDynamics technologies to reduce emissions and fuel consumption. The suspension technology featured in the BMW X1 offers high-precision power steering, high performance brakes and Dynamic Stability Control including Dynamic Traction Control.

The BMW X1 comes with the latest generation of BMW iDrive functions, including the 6.5inch Business or 8.8inch Professional navigation systems. The iDrive system has been updated to provide easy access to all telecommunication, audio and entertainment functions.

“Our BMW X5 and X6 models do exceptionally well in the Middle East so we are delighted to enrich our X model offering with the launch of the X1. It will be the entry level X model variant positioned below the X3 so we expect this model to attract a younger audience to our X model line-up," said Phil Horton, Managing Director of BMW Group Middle East.

The new BMW X1 is now available at all official BMW importers across the Middle East.

26.05.2010

• Enhanced designs made to world's most successful premium SAV
• Two new engines with increased power and reduced fuel consumption and emissions

As the BMW X5 powers into a new decade, a new chapter in the evolution of the world’s most popular Sports Activity Vehicle begins. The 2011 BMW X5 incorporates new innovative design elements and powertrains, the result of over 4,000 new parts being incorporated into the vehicle.

Selective design modifications to the front and rear of the vehicle clearly express enhanced sporting characteristics. All versions of the new BMW X5 are also equipped with an eight-speed automatic transmission as standard offering optimised effectiveness and the highest degree of comfort. Two new powertrains have also been introduced to the BMW X5’s portfolio; the BMW X5 xDrive50i and the X5 xDrive35i.

More dynamic, efficient and luxurious than ever, the new BMW X5 continues to strengthen its leading position in the premium four-wheel drive segment. Enhanced intelligent four-wheel drive technology ensures superior dynamics both on and off-road. Numerous driver assistance system options and BMW ConnectedDrive features are available on the new BMW X5. These features offer a wide range of driver-assist technologies that increase the comfort and safety for all passengers while travelling in the vehicle including but not limited to; Head-Up Display, Lane Departure Warning and a Surround View system.

Thanks to BMW EfficientDynamics, all versions of the new BMW X5 achieve the optimum ratio between performance and fuel consumption in each of their engine classes. The new top-of-the-range model, the BMW X5 xDrive50i, V8 power unit, features a BMW TwinPower Turbo and direct petrol injection, has an output 407bhp and accelerates from 0-100km/h in just 5.5 seconds.
The new BMW X5 xDrive35i is powered by 306bhp, straight six-cylinder engine with BMW TwinPower Turbo, High Precision Injection and VALVETRONIC technology and accelerates from 0-100km/h in 8.1 seconds.

The design of the new BMW X5 is characterised by well-balanced proportions that make the vehicle look exquisitely dynamic and elegant. Larger side air intakes at the front with an increased surfaces painted in body colour help emphasise the vehicle’s dominance and sportiness on the road. The new BMW X5’s athletic character is additionally underlined by the reshaped rear bumper and the tailpipe surrounds.

Both the headlights and taillights have been redesigned to provide a particularly superior and effective day and nighttime functions typical to the BMW style. The L-shaped, redesigned taillights, each with two homogeneously illuminated LED light banks, reflect the brand-typical night-time design of the rear end.

Key ConnectedDrive features available on the new BMW X5 include:
• Parking Assist, which measures the size of the parking spot and automatically steers the car into it.
• Reversing Camera with Top View: The top view function gives the driver a bird’s eye view of the vehicle and gives reliable information on the position and potential obstacles in the vicinity.
• Lane Departure Warning, features a vibrating alert on the steering wheel alerting the driver if the car is moving lanes without indicating or drifting.
• Lane Change Warning, features a flashing indicator warning you of any vehicles in your blind spot.

• Active Cruise control with Stop and Go Function: Automatic distance control function that allows for relaxed cruising on the motorway and ensures that the selected distance from the vehicle ahead is maintained by the vehicle. Stop and Go allows the vehicle to do the same at low-speeds and brings the car to a complete standstill and can automatically set the car in motion again.
• Speed Limit Information: Keeps the driver informed of the speed limit on the route being driven through intelligent networking of camera and navigation data. The camera is used for lane departure warning and can also monitor other road signs.
• Side View: Two integrated cameras that are incorporated on the front two wings. This ensures comfortable maneuvering but also detection of traffic conditions to the left or ride side of the vehicle when moving out of a space.

Phil Horton, Managing Director of BMW Group Middle East said: “Since the BMW X5 was launched over ten years ago it has achieved enormous success on a global and regional level with almost 22,000 units sold in the Middle East to date. The X5 is one of our top three selling vehicles in the Middle East so we are extremely pleased to now offer an updated model."

31.05.2010

From trendsetter to bestseller. Within just eleven years, one million BMW X5 models have been sold. The anniversary edition, a sapphire black metallic BMW X5 xDrive35i featuring cinnamon brown Nevada leather trim, came off the assembly line at the American BMW plant in Spartanburg/South Carolina this week and is soon to be delivered to a customer in China. Achieving the seven-digit production figure is a further milestone in the success story of the first Sports Activity Vehicle.

When it premiered in 1999, the four-wheel driven BMW X5 was the first vehicle of its kind. Since then, the concept of combining superior dynamics on tarmac with outstanding traction on off-road terrain, has been a show-stopper worldwide, whilst also generating crucial impulses for the BMW model portfolio. With the family of BMW X models, which has meanwhile grown to comprise a total of four members, the company has recorded steadily increasing sales figures unmatched by any other manufacturer with comparable vehicles.

The BMW X5 remains the symbol and most crucial innovator for the continuing success of the Sports Activity Vehicle concept. The spacious five-door car offers up to seven seats, its intelligent four-wheel drive system BMW xDrive guarantees awesome acceleration, both on and off road. Permanent, electronically controlled four-wheel drive technology distributes motive force to the front and rear wheels variably and according to each specific situation. Furthermore, a luxurious interior ambience and a wide choice of innovative driver assistance systems contribute towards the characteristic manifestation of driving pleasure so typical of a BMW.

Moreover, numerous awards document the outstanding product quality with regard to design, driving pleasure, safety and reliability. In 2007, the BMW X5 received, inter alia, the design prize “autonis” awarded by the trade journal “auto motor und sport“ for the most attractive design, as well as a Gold Award in the J.D. Power Study on customer satisfaction in North America. The American Insurance Institute for Highway Safety (IIHS) voted this Sports Activity Vehicle as the “Top Safety Pick” for outstanding crash test behaviour both in 2007 and 2008. Current proof of the vehicle’s exceptional reliability is given by the latest breakdown statistics issued by Europe’s largest automobile club ADAC, in which the BMW X5 ranks second place behind the BMW X3 in the all-terrain vehicle category.

Again in 2010, the BMW X5 is more than ever a role model and benchmark in its class in terms of driving dynamics, efficiency, variability, premium quality and safety. With a concisely modified design, a thoroughly revised engine range and additional innovative equipment features, it continues to extend its lead within the competitive environment. Its trendsetting qualities include outstanding efficiency unparalleled in this particular segment. A prime example of this is the BMW X5 xDrive30d, which is powered by a 180 kW/245 bhp straight six-cylinder diesel engine and achieves an average fuel consumption of 7.4 litres/100 km in the EU test cycle.

With its multitude of qualities the BMW X5 has become the most significant innovator within the entire competitive environment of four-wheel driven vehicles. At the same time, the premium car builder has also repeatedly assumed the cutting edge in each respective segment with the world’s first Sports Activity Coupe, the BMW X6, and with the compact BMW X1.

The development of the BMW Spartanburg plant is also closely linked with the success story of the BMW X5. The location, which has existed for 15 years now, has become the most crucial centre of expertise for BMW X models within the BMW Group’s global production network. Built in Spartanburg, the BMW X5 is now exported to more than 120 countries, with the BMW X6 also being produced there for export to the entire global market. Before the end of this year, production of the latest BMW X3 generation will commence at this location.

10.06.2010

• Vehicle Life Drive architecture sets benchmark in lighweight design.
• Electric motor to be developed and produced in-house.

Munich. The BMW Group is once again breaking new ground with the Megacity Vehicle (MCV), due to come onto the market in 2013: “The Megacity Vehicle is a revolutionary automobile. It will be the world’s first volume-produced vehicle with a passenger cell made from carbon. Our LifeDrive architecture is helping us to open a new chapter in automotive lightweight design. Indeed, this concept allows us to practically offset the extra 250 to 350 kilograms of weight typically found in electrically powered vehicles.” says Klaus Draeger, Member of the Board of Management for Development.

“The drive system remains the heartbeat of a car, and that also applies to electric vehicles,” said Draeger. “Powertrains also remain a core area of expertise of Bayerische Motoren Werke. Electromobility and the hallmark BMW driving pleasure make an excellent match, if you go about things the right way. For this reason we are developing the powertrain for the Megacity Vehicle in-house – that includes the electric motor, the power electronics and the battery system.”

The electrification of a vehicle requires new concepts in vehicle architecture and body construction in order to exploit the potential of the new emission-free drive system to optimum effect. With the revolutionary LifeDrive concept, the BMW Group engineers are developing the car’s architecture from scratch and adapting it to the demands and conditions of future mobility. The goal: to offset the additional weight of an electric vehicle – typically 250 to 350 kilograms. To this end, the BMW Group is focusing on the innovative high-tech material carbon fibre reinforced plastic (CFRP).

The LifeDrive concept consists of two horizontally separated, independent modules. The Drive module integrates the battery, drive system and structural and crash functions into a single construction within the chassis. Its partner, the Life module, consists primarily of a high-strength and extremely lightweight passenger cell made from CFRP. Furthermore, the new vehicle architecture opens the door to totally new production processes which are both simpler and more flexible, and use less energy.

The BMW Group is also aiming to be the force behind the best drive systems over the years ahead – systems boasting outstanding efficiency, performance and smoothness, even if it is electricity rather than fossil fuels that are converted into propulsion. To this end, the BMW Group is vigorously driving forward the technical development of electric powertrains. The BMW Group’s centre of expertise for electric drive systems brings together development, manufacturing and procurement specialists under one roof. All their efforts are focused on the implementation and typically BMW interpretation of the new generation of drive systems. Ultimately, electric vehicles not only provide a zero-local-emission and low-noise form of propulsion; their ability to deliver a totally new and extremely agile driving experience is also impressive.

The new architecture of the MCV also gives the vehicle designers additional freedom when it comes to creating a new aesthetic for sustainable urban mobility solutions.

05.07.2010

Sales across the Middle East for BMW Premium Selection, the company's pre-owned car programme, increased by 89% for January to June 2010, over the same period in 2009.
Overall, 1,031 BMW Premium Selection cars were sold across seven markets with Saudi Arabia achieved the highest volumes in sales, with 209 cars sold followed by Abu Dhabi Motors with 207 cars sold. AGMC, the exclusive importer in Dubai, Sharjah and the Northern Emirates followed Abu Dhabi Motors with 202 pre-owned cars sold during the first six months of 2010.
Bahrain showed the highest growth, with sales of 161 vehicles, an increase of 83%. Sales in Kuwait were also up by 25% when compared to the same period last year.
The BMW Premium Selection programme is reserved exclusively for used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage under 100,000 km and have been serviced by authorised BMW importers to qualify for the programme.
In order to qualify for the programme vehicles must pass a comprehensive 75-point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market, but they also have peace of mind.
BMW Premium Selection was set up in the Middle East in 2006 as a sub-brand of BMW Group. The programme is offered by seven BMW importers across the region, including Abu Dhabi, Dubai, Bahrain, Saudi Arabia, Qatar, Oman, and Kuwait.

28.07.2010

BMW Classic has announced that two models from the company's own collection will be auctioned for sale by renowned British auctioneers, Bonhams, in Dubai this October. It is the first time that any BMW Classic car from BMW’s own collection has been put up for sale representing a truly unique opportunity for collectors.

The two BMW models that will be up for auction include a BMW M1 and a BMW 3.0 CSL, both rank among the icons of BMW's automotive heritage.

Originally produced in 1978 as a collaboration between Lamborghini and BMW, at the time the BMW M1 was recognized as a groundbreaking car for BMW and even the automotive history due to its sheer power, performance and authentic design. It was the only mid-sized BMW engine to be mass produced by BMW’s subsidiary BMW Motorsport Gmbh, employing a twin-cam 3.5 litre six cylinder petrol engine with mechanical fuel injection. Designed by Giorgetto Giugiaro, only 456 vehicles were produced during its life cycle from 1978 to 1981, making it one of BMW's rarest models.

Meanwhile the BMW 3.0 CSL, produced from 1968 to 1975, is a stylish two-door sport coupe. It was the first vehicle to be produced by BMW’s subsidiary BMW Motorsport Gmbh and was also the first model to sport the famous BMW Motorsport red, blue and purple badge. This model became very successful not just on road but also on the racing track, confirming BMW’s leading status in motorsports with success in events such as the European Touring Car Championship and the Deutsche Rennsport Meisterschaft.

Since the 1990s, both the BMW M1 and the BMW 3.0 CSL have been owned by BMW Classic, and its forerunner BMW Mobile Tradition, where they were progressively restored and made public appearances at special events like the Concorso d’Eleganza Villa d’Este.

This exciting auction, the first of its kind in Dubai, will be held in Dubai’ prestigious Royal Mirage Hotel. The partnership between BMW and Bonhams began last November, when they placed the world’s largest private collection of classic BMW motorcycles under the hammer at the BMW Museum in Munich.

03.08.2010

As part of its ongoing commitment to social responsibility, BMW Group has pledged its support and unity to the victims of the devastating floods that hit Pakistan on July 29th.

BMW Group will be donating AED1,000,000 to one of the world's largest and credible humanitarian organisations - Cooperative for Assistance and Relief Everywhere (CARE) - to help provide immediate relief and support where it is needed quickly and effectively. In addition to a corporate donation, BMW Group has set up an internal drive across its global employee network to help make it easy to make personal donations.

“A disaster of this magnitude is huge for any government to deal with and requires active involvement from as many parties as possible. BMW Group Middle East has therefore decided to make this announcement public to try and encourage others to donate what they can to support this country. With up to eight million people in need of urgent assistance and medical care, is it essential that we all take responsibility and work collectively towards ensuring Pakistan’s recovery,” said Phil Horton, Managing Director of BMW Group Middle East.

"With BMW sales in Pakistan falling under the responsibility of our office in Dubai, we are delighted to support this initiative of our parent company in Munich," added Horton.

These are the worst floods the country has experienced in 80 years, affecting an estimated 20 million people. Relief is reaching many affected communities however, with an estimated five million people left homeless and a widespread fear of epidemics breaking out, this disaster is still unfolding. Children are particularly vulnerable to water-borne diseases such as cholera and diarrhoea and there is an increased risk of malaria outbreaks. The immediate priorities are food, clean drinking water, tents and medical assistance, which is how CARE will use the money pledged by the BMW Group.

CARE has been working in Pakistan since the earthquake in 2005 where it was able to mobilise quickly and support the thousands of on ground volunteers. In response to the floods in Pakistan, CARE has launched an initial appeal of $5 million to help 100,000 people with immediate relief and long-term recovery assistance. To date, they have distributed shelter materials and emergency supplies such as mosquito nets, plastic floor mats, water purification tabs, hygiene kits and kitchen sets to more than 4,000 people in the worst-affected areas of Swat, Charsadda and Nowshera, and their mobile health clinics have treated nearly 5,000 people.

CARE is one of the world's largest private international humanitarian organizations, committed to helping families in poor communities improve their lives and achieve lasting victories over poverty. Its mission is to serve individuals and families in the poorest communities in the world.

30.08.2008

Additional child safety booster cushions to be given to UAE families to encourage the use of child car-seat restraints

UAE - Following a successful Road Safety Awareness drive earlier this year which saw over 3,000 child safety booster cushions distributed to families in Dubai and Abu Dhabi, BMW Group Middle East has announced it will continue its ‘Stay Alert. Stay Alive’ initiative during the holy month of Ramadan.

Aimed at educating families about the importance of wearing seat-belts and using child safety restraints in cars, BMW Group importers Abu Dhabi Motors and AGMC will offer invite the public complimentary booster cushions at their showrooms during Ramadan. Locations include Abu Dhabi Motors’ Khalidiya showroom this week and at AGMC’s showroom on Sheikh Zayed Road, Dubai on the 6th 7th and 8th September. .

To qualify for a booster cushion, children must weigh between 22 and 36 kg, the internationally recognised safest weights. In addition, educational brochures will be provided guidance on the correct use of seat-belts and child safety restraints in vehicles.

The ‘Stay Alert. Stay Alive.’ campaign was launched following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles. BMW Group Middle East found the use of seat belts, and in particular, appropriate child safety restraints, to be one of the key issues affecting safe driving habits in this region. As a result, the theme of the first campaign under the ‘Stay Alert. Stay Alive.’ initiative is aimed at increasing awareness about the use of seatbelts and child safety restraints among parents and families.

For more information please call AGMC on 04 339 1555 on or Abu Dhabi Motors 02 6811700.

02.09.2010

The all-new BMW X3 has made its global debut at this year’s Mondial de l’Automobile Paris (Paris Motor Show), seven years after the world’s most successful premium automotive manufacturer launched its original X3 Sports Activity Vehicle.

The second generation X3 model has a totally redesigned exterior and interior making it instantly recognisable as a member of the BMW X family that includes the popular BMW X6, X5 and recently launched X1 models.

With a bigger and sportier exterior, increased interior space, optimised functionality and enhanced driving comfort, the new BMW X3 establishes benchmarks in agility and fuel efficiency, without comprising on aesthetic appeal. Delivering the best-in-class performance, no other car manufacturer worldwide is able to match BMW’s technology package to reduce fuel consumption and CO₂ emissions.

“The new BMW X3 is a versatile vehicle that embodies everything the BMW brand stands for – innovative technology, elegant and sporty design, exceptional driving dynamics and class leading fuel efficiency. Our X range of BMW models are popular across the region, so we expect the newly designed and engineered X3 to build on this X model success story when we launch it in the Middle East in March 2011,” said Phil Horton, Managing Director of BMW Group Middle East.

The new second generation model will be available with three new six-cylinder engine variants boasting twin-turbo technology and an eight-speed automatic transmission: the xDrive35i, xDrive 28i and xDrive 20i. The top-of-the-range xDrive 35i engine enables the X3 to sprint from 0 to 100 km/h in just 5.7 seconds; the average fuel consumption is just 8.8 litres per 100 km and CO₂ emissions of 204g p/km making the X3 class-leading in terms of performance and fuel efficiency.

The top quality interior of the new X3 radiates harmony and an outstanding level of spaciousness with comfortable seating for five people. The latest edition offers outstanding comfort for travelling long distances and significantly more leg and elbow room compared to the predecessor model.

The global debut of the new BMW X3 took place at the Paris Motor Show, which runs from 2nd to 17th October 2010. The Paris Motor Show remains one of the most popular motor shows across the globe attracting 1.4 million visitors and more than 500 exhibiting brands from 30 countries.

07.09.2010