BMW Group has achieved its highest sales ever in the GCC countries with a 14 per cent increase over 2006. Similar growth was reflected in overall Middle East sales with a 6 per cent increase – reaching a record figure of 15,150 units across the region.

Compared to 11,250 sales in 2006, the GCC recorded a total of 12,782 units sold in 2007 while the Middle East in total accounted for 15,150 units in comparison to 14,332 units in 2006.

The boost in sales was led by Abu Dhabi Motors the exclusive importer in Abu Dhabi and Al Ain, with a 36 per cent sales increase (2,561 units in comparison to last year’s 1,890.)

AGMC, the exclusive importer for Dubai and the Northern Emirates, once again achieved the highest overall sales figures for the Group, delivering 3,594 automobiles to customers.

“The Middle East is a region of great opportunity and potential for BMW Group, as exhibited by the extremely healthy growth of nearly all of the markets over the past few years,” said Phil Horton, Managing Director, BMW Group Middle East.

“Despite some regional challenges, we have been able to record a noteworthy growth, and we remain optimistic that this growth will continue for at least the next three years to come.”

The top growth markets in the GCC, following Abu Dhabi, were Qatar and Kuwait with 25 per cent and 24 per cent year-on-year increases respectively. The highest growth in the Levant markets was recorded by Syria with a 22 per cent increase in sales, building on last year’s phenomenal 94 per cent growth.

Last year saw a host of new launches by BMW Group Middle East. Notable among them were the all-new BMW X5 Sports Activity Vehicle and the new BMW 3 Series Convertible featuring a retractable hard top. These new models contributed to the regional sales growth, notably the new X5 which experienced an impressive 146 per cent increase over 2006 with sales of 3,616 units (previous year: 1,663). BMW 5 Series sales stood at 3,464 units, while the BMW 3 Series and 7 Series recorded sales of 3,054 and 2,793 units respectively.

“The growth that we have witnessed last year is sure to continue into 2008 and 2009 with the introduction of several important new products, including the all-new BMW X6, the first Sports Activity Coupe for the premium luxury market, and at the end of this year the introduction of the brand new 7 Series,” continued Horton.

“We also have several new models in the range that will further strengthen our position in the region such as the new BMW M3 Sedan, the new 1 Series Convertible and Coupe.”

23.01.2008

For the first time worldwide, BMW is introducing the exclusive BMW 7 Series Aerodynamic Edition along with a dazzling new colour – BMW Brilliant White – available as of this year on all 7 Series models. The BMW 7 Series is fitted with an aerodynamic body kit, featuring a sport front spoiler and rear and side skirting.

The BMW 7 Series is the flagship model of BMW Group and remains one of the top three selling models in the region. What makes the unique success story of the 7 Series even more positive and exhilarating for the BMW Group is that the 7 Series set significant new trends from the start when launched in 2001. Numerous product features of the 7 Series, in particular the car's control philosophy and various elements of its design language, are now to be found in many luxury performance automobiles.

Seven years ago these features were regarded as very progressive and were the subject, at least in part, of controversial public discussions. Today, on the other hand, they are accepted in full as natural strengths and assets. This alone underlines the pioneering achievement of the BMW 7 Series, with the strategic product decisions taken by BMW at the time having proved to be highly successful.

With the new Aerodynamic Edition, the 7 Series stands out both as a sporting four-door and as an elegant saloon full of presence in meeting the highest demands in terms of comfort and design.

29.01.2008

Within just a short time, the BMW Welt in Munich has become an extremely popular highlight for visitors. In the first 100 days following the Opening Cere-mony on 17 October 2007, more than 500,000 guests have visited the BMW Welt. Right from the start on the opening weekend the curiosity aroused by the building’s trendsetting architecture created by Professor Wolf D. Prix and the specific exhibitions presented by BMW attracted no less than 80,000 people to the BMW Welt. Since then more than 15,000 have joined in guided tours of the location, all of them fully booked. To date BMW Welt was also the starting point for 25,000 visitors going on the new Plant Tour on the Production Mile in the BMW Plant next door, where some 900 units of the 3 Series come off the assembly lines every day.
A staggering 140,000 guests have so far enjoyed the wide range of culinary delights offered at the three restaurants and the coffee bar in the BMW Welt. The Events Forum has attracted 10,000 guests of BMW and other organisers, and 6,000 visitors have enjoyed the panel discussions and free jazz and classic concerts with internationally renowned artists in the Double Cone. 100,000 visitors, finally, have come to the shops in the BMW Welt, buying no less than 55,000 products.
Among children and young people between 7 and 13, the Junior Campus is an absolute highlight. In all, 4,800 girls and boys have attended the workshops on the subject of mobility in the Campus Laboratory and Campus Workshops, building cars themselves in small teams. And so far 71 school classes have visited the Junior Campus, with 700 children celebrating their birthday there.
Car pick-up service available in further countries in 2008.
No less than 3,500 cars have already been handed over to their proud owners in the Car Delivery Centre, where customers are absolutely thrilled by the detailed and individual briefing they receive on their new BMW and the festive handover ceremony. With deliveries starting on 23 October 2007, both German and North American customers have been able to experience the BMW Welt. 700 custom-ers from the USA personally picked up their new BMW at this unique location, at the very heart of the brand.
Capacities are being consistently increased in 2008 to meet great demand from other markets. And so, like the ramp-up of a new model, the BMW Welt Car Delivery Centre will increase its activities step-by-step.
Outlook 2008.
Maintaining a highly attractive series of open cultural events, the BMW Welt will continue to offer free jazz concerts and cultural highlights. All citizens of Munich and many tourists visiting the city will therefore have the opportunity to enjoy a highly entertaining and high-quality series of events at the BMW Welt.
New specific exhibitions, concerts, a visit to the Junior Campus or the wide range of culinary delights - there are many reasons in 2008 to visit the BMW Welt and have a great time.
With the New BMW Museum being opened in 2008, the overall experience of the BMW Welt is being rounded off once and for all.

18.02.2008

Stretched dynamics, powerful elegance and fascinating technical perfection: these are the qualities that also convinced the jury to present the internationally acclaimed iF Product Design Awards to the BMW 3 Series Convertible. During the 2008 CeBit technology fair, the first BMW Convertible with a fully retractable hardtop was announced as the winner of the iF Gold Award. This special prize is the highest award the “Industrie Forum Design” presents. The BMW 3 Series Convertible is one of fifty winners of a Gold Award, which were selected from a total of 821 winners of the iF Labels 2008.

This most recent award for BMW 3 Series Convertible is another milestone in the BMW success story with iF Product Design Awards. Last year, the BMW 3 Series Coupe won a Gold Award. In 2001, the previous-generation BMW 3 Series Convertible received the exclusive trophy. The most recent commendation shows that the BMW Design Team scored a winner yet again.

With retracted or closed roof, the long wheel base, horizontal shoulder line and flat rear end make the BMW 3 Series Convertible a real eye-catcher. With its overall arrangement and flow of lines, the four-seater is an unmistakable representative of the characteristic synthesis between technology and aesthetics that is so typical of BMW. Its proportions express sporting elegance, while the flat shoulder, the retracted seating position and the short windscreen guarantee the intensely pleasant driving experience that has always been the hallmark of BMW 3 Series Convertibles. Thanks to the intelligent, space-saving solution for storing the three roof components, the low shoulder line at the rear runs along in one uninterrupted, harmonious flow. Equipped with a retractable hard top for the first time, the BMW 3 Series Convertible retains the character, the line flow and driving experience that have been this model’s hallmark for over four generations.

“For our designers, the tradition of the BMW brand is one of the most important sources of inspiration,” explains Adrian van Hooydonk, Head of BMW Design. “Nonetheless, every new design will question the traditions that characterized the brand. All known formal details are scrutinized to help determine whether they ought to be retained, changed or given up and replaced by something new. At the same time, state-of-the-art technologies are always a source of inspiration.”

Not only is the electro-hydraulically retractable sheet steel lightweight hard top perfectly integrated into the overall design of the new BMW 3 Series Convertible, it is also distinguished by its maximum comfort of control and minimum noise emission. The interior design creates a link with the theme of stretched dynamism. The side trim panels start at the instrument panel and continue past the front seats to the rear seat armrests with an uninterrupted sweeping movement. The center console with its lively, undulating form also reaches into the rear. The flexible storage concept, which frees up an impressive loading volume of up to 350 liters, underlines the BMW Design Team’s expertise in developing attractive and functional design solutions.

Spearheaded by Christopher E. Bangle, BMW Group Design has consolidated its position among the elite of international design for years. Bangle is firmly and solidly committed to innovation. It is part of his strategy to open up more creative freedom for the design of individual members of the BMW model range with the objective of bringing alive the unique product personality of each model of the BMW brand and allowing a closer identification with the customer. This way, the creative scope has been broadened significantly. The vehicles thus created, have assumed their rightful place among the masterpieces of car design, as prestigious awards for a wide variety of current models of the BMW range prove.

One of the special achievements of the BMW Design Team is the fact that every new model evokes passion for technology and aesthetics. During the design process, progress and sustainability are always in a dynamic equilibrium. “As designers, we wish to make ownership of a BMW an experience. Our objective is to establish a relationship between the people and the product which becomes closer and closer over time,“ van Hooydonk explains.

The BMW 3 Series has recorded impressive sales results since its introduction in the Middle East, selling a total of 3,054 units in 2007 alone. Available in several trim packages, the 3 Series has established itself as the quintessential luxury sports sedan, being voted ‘World Car of the Year’ in 2006.

Available with a 272 hp straight-six, a 3.0-litre straight-six with Twin Turbo technology producing 306 hp, and a 420 hp V8 engine in the BMW 330i, 335i and M3 respectively, the BMW 3 Series will cater to all individuals seeking unique design, driving dynamics, safety, and environmental responsibility in an exceptional package.

06.04.2008

Dubai, UAE. An entirely new model, the BMW X6, the world’s first Sport Activity Coupé, revealed as a Concept Car during the 9th International Middle East Motor Show in November 2007, will soon be available to customers in the region.

Offering a brand new design approach and interpretation, the highly-anticipated BMW X6 is the most sporting and dynamic rendition in the BMW X Series range, visualising superior driving dynamics and outstanding supremacy.

The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end.

Equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control, and mated to a six-speed automatic transmission with optimised gearshift dynamics, the BMW X6 enjoys unique agility, tracking stability, precision and traction in every situation, as well as optimised fuel economy for lower emissions and maximum power and performance.

The BMW X6 xDrive50i is powered by a newly developed top-of-the-range 4.4-litre V8 power unit with Twin Turbo technology and direct high precision gasoline injection. The new engine is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of torque. The BMW X6 xDrive35i uses a 3.0-litre R6 engine with Twin Turbo technology, resulting in a maximum output of 306 hp and 295 lb-foot of torque.

03.04.2008

The new BMW M3 Sedan and Convertible will mark its debut in the region in May, BMW Group Middle East confirmed today.

The powerful Sedan and Convertible features a highly tuned 4.0-litre V8, the first for an M3, and produces an astonishing 420 hp and 295 lb-ft of torque at 8,400rpm. The M3 propels from 0-100 km/h in just 4.9 seconds, up to an electronically limited top speed of 250 km/h.

“BMW has raised its performance benchmark with the introduction of the 2008 M3 Sedan and Convertible setting new standards while remaining first and foremost a BMW M3 in its character,” said Phil Horton, Managing Director, BMW Group Middle East.

“The M3 Sedan is a car developed and built with the mission to convey the most demanding motorsport technology to everyday traffic, offering unique sheer driving pleasure in the process.

“We expect a very high level of interest for the M3 Sedan and Convertible similar to the excellent response we received for the Coupé version last year. The new M3 is nothing short of spectacular, which is a reflection of the previous generation’s popularity in the region. We are confident that the M3 will enjoy the same success story of its predecessors,” continued Horton.

The M3 Sedan is also a grand tourer, with space for up to five occupants, and owes its supreme driving dynamics to the new eight-cylinder power unit which, through its high engine speed concept alone, offers all the DNA of the current BMW Sauber F1 power unit.

The new Variable M Differential Lock generates up to 100 per cent locking action with fully variable action whenever required thus ensuring optimum traction on all road surfaces. The Variable M Differential Lock responds to differences in speed between the right and left rear wheel, a solution ideally supplementing the positive qualities of rear-wheel drive.

Safety is also a major element of the M3 Sedan, with a variety of systems integrated in the vehicle, ranging from Dynamic Stability Control (DSC), ABS anti-lock brakes, ASC Automatic Stability Control, CBC Cornering Brake Control, as well as six airbags, belt latch tensioners and belt force limiters.

30.04.2008

Capitalizing on the global success that BMW’s 1 Series range has enjoyed since its launch in 2004, BMW Group has announced the introduction of two new models, set to take the compact class segment by storm: the 1 Series Coupe and the 1 Series Convertible.

Having made its worldwide debut with a hatchback, the BMW 1 Series range offering rises to new levels with the new 2008 BMW 1 Series Coupe and Convertible versions, both offering an unrivalled combination of BMW renowned driving dynamics, maximum efficiency and supreme sportiness.

Phil Horton, Managing Director of BMW Group Middle East, commented: “The new 1 Series Coupe and Convertible models add an exciting and contemporary dimension to the 1 Series range. Unmistakably BMW in both design and performance, the 1 Series has been enjoying steady sales in the Middle East; and the addition of these two models is expected to make a marked contribution to our sales figures for 2008.”

The top-of-the range BMW 135i Coupe and Convertible models are powered by BMW’s 3.0-litre straight six engine and feature Twin Turbo technology and High Precision Injection, to offer a maximum output of 306bhp with acceleration to 100km/h in just 5.3 seconds.

The BMW 1 Series range features a lightweight aluminum front suspension that offers the ideal combination of superior stiffness and low weight, and a five-link rear axle that guarantees optimum traction, excellent directional stability, and safe handling.

Attractive modifications made to the exterior of the BMW 1 Series reveal the unique, dynamic and unmistakable BMW design. The interior design of the BMW 1 Series Coupe and Convertible models feature high-quality, sophisticated trim and upholstery with a wide choice of colours and materials, and a plethora of standard and optional features that include: 6-speed automatic transmission, light alloy wheels, USB and Bluetooth interface and navigation operated through the iDrive.

Thanks to its efficient electro-hydraulically operated soft-top, the BMW 1 Series Convertible can go from encapsulated comfort to top-down exhilaration in just 22 seconds, even on the move at speeds up to 40km per hour. The model is also fitted with a rollover sensor that, when detecting an imminent rollover, pretensions the seatbelts and deploys two rollbars behind the rear headrests. The A-pillar and windshield frame are also reinforced in the convertible for added protection, and all BMW 1 Series models are fitted with six airbags.

The BMW 1 Series offers an unparalleled balance in its class of performance, design, efficiency and exclusivity. Available from BMW Group importers throughout the Middle East in 120i, 125i and 135i models, the new BMW 1 Series Coupe and Convertible will be turning heads and winning hearts wherever they go.

12.06.2008

BMW Group, the world’s most successful premium automotive manufacturer, has announced that its pre-owned vehicle sales across the Middle East for January-May 2008 have increased by 75 per cent over the same period last year.

BMW Premium Selection, the company’s industry leading global pre-used programme, was set up in the Middle East in 2006 as a sub-brand of BMW Group. The roll-out plan has extended to eight BMW importerships across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.

“We are on track with our plan for our BMW Premium Selection programme and our positive sales results achieved year-to-date are proving that there is huge potential to increase our pre-used vehicle business even further,” said Phil Horton, Managing Director, BMW Group Middle East.

“We are investing a lot of resources behind this programme and have aggressive plans to include Lebanon, Syria and Iran by 2010. BMW Premium Selection is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme,” added Horton.

The BMW Premium Selection programme is reserved exclusively for pre-used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage of under 100,000 km and have been serviced by authorized BMW importers to qualify for the programme.

Vehicles pass a comprehensive 75 point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market but they also have peace of mind.

16.06.2008

The BMW Museum has officially opened its doors this month, in the presence of the Dr. Norbert Reithofer, Chairman of the Board of Management of the BMW Group, and several German dignitaries. Situated in Munich next to the BMW Group head office, the renovated BMW Museum plays an important role showcasing the heritage and tradition of the BMW Group and highlighting the experiences and developments of the company throughout the years.

The significant increase in size from 1,000 to 5,000 m² allows visitors to view more than 120 exhibits in the museum, and reflects the importance of the company as a global player.

As guest of honour, Dr. Reithofer welcomed Eberhard von Kuenheim, who as Chairman of the Board of Management opened the museum in 1973. Although the exhibition has changed since then, the philosophy of the museum remains the same.

"A BMW Museum has to present living corporate heritage, and it must show how BMW defines the future, on the basis of concrete objects," said Reithofer.

The future was presented in an unusual way at the opening ceremony, where 350 apprentices of the BMW Group surprised guests as representatives of the upcoming BMW Group generation.

24.06.2008

Seven years after the launch of BMW’s bestselling 7 Series model, the world’s most successful premium automotive manufacturer has announced plans to launch its newest generation 7 Series model in November this year.

Offering stylish design, outstanding performance, luxury, power and sheer driving pleasure, the flagship BMW 7 Series, will continue to set the trends in the luxury performance class.

The current generation of the BMW 7 Series model was launched in 2001, and has consistently been a trendsetter becoming the company’s best ever selling 7 Series model.

The new BMW 7 Series is a class leader in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 7 Series will enter the Middle East market with two brand new engine variants – the V6 740iL and V8 750iL – both with twin-turbo technology and direct fuel injection. The BMW 750i, the flagship in the 7 Series range, is the most efficient engine in its performance class that produces 407bhp and accelerates to 100 km/h in 5.2 seconds.

Inside, the new BMW 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting, with a clearly structured arrangement of driving and comfort. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.

The cockpit has been designed to promote the sheer pleasure of driving, and the latest generation of BMW’s trendsetting iDrive control system features a 10.2 inch display with a high-resolution graphic presentation enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.

Particular attention has been given to comfort in the rear with an increase in wheelbase of 140 mm for additional room inside the cabin. The design of the new BMW 7 Series gives greater natural presence, sportiness and precise elegance.

BMW has always stood for luxury and sporting refinement, with performance at the heart of its DNA. Through features such as the car’s dynamic proportions, with a low and stretched side view and sculpted surfaces, this luxury saloon offers a unique, unparalleled character.

Safety is at the heart of the new BMW 7 Series, with an optimised body structure and interacting and electronically controlled passive safety systems. Both models come standard with side and head airbags, crash-activated headrests at the front, runflat tyres and a tyre defect indicator.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

“We are looking forward to launching our new flagship 7 Series model later this year. With the Middle East being the fourth biggest market for 7 Series sales worldwide, we are confident that this new generation model will ensure we maintain both our competitive edge and our position at the forefront of innovation,” said Phil Horton, Managing Director, BMW Group Middle East.

08.07.2008

The BMW Group increased sales of its BMW, MINI and Rolls-Royce brands by 4.7% in the period from January through June to reach a total of 764,874 automobiles (prev.yr.: 730,285). This made the first half-year of 2008 the most successful in the history of the BMW Group in terms of sales. Nevertheless, the company was not entirely able to avoid the difficult economic trends in important individual markets such as the USA and Japan. As such, global sales slipped 2.8% in the month of June to 146,138 units (prev.yr. 150,308).

Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing: "In the first half of the year we were able to report solid growth, as planned. Despite difficult economic conditions in certain automobile markets, the BMW Group aims to improve on last year's sales level for the year as a whole. However, we will continue to monitor world markets and their performance so as to react as necessary."

Deliveries of the BMW brand were up 2.4% between January and June to 637,569 (prev.yr.: 622,415) vehicles. The main drivers of this growth were the BMW 1 Series with 116,919 vehicles sold (+66.4% / prev.yr.: 70,282), the BMW X5 with sales of 63,352 (+30.5% / prev.yr.: 48,533) and the BMW X6 with 6,082 units already delivered. In the first half of 2008, further increases in sales were posted by the BMW 3 Series Cabrio (33,476 units/ prev.yr.: 23,353 / +43.3%) and Coupé (46,277 units/ prev.yr.: 44,642 / +3.7%) as well as the BMW 5 Series Touring (24,460 units/ prev.yr.: 24,115 / +1.4%) and the BMW 6 Series Coupé (5,048 units/ prev.yr.: 4,741 / +6.5%). In June BMW delivered 121,576 automobiles to its customers and, thus slightly failed to reach the sales level of the same period last year (-4.8% / 127,770).

June 2008 also brought two milestones for the BMW brand: Its best-selling model, the BMW 3 Series sedan, has now been delivered more than one million times around the globe since its market launch in March 2005 (1,002,052 in exact figures). By comparison, its predecessor sold about 945,000 models in the first 40 months. BMW M GmbH also celebrated an anniversary in June: 30 years after launching production of its first series-produced model, BMW M GmbH delivered its 300,000th vehicle - an alpine white BMW M3 Coupé - to a customer in Regensburg. The city in eastern Bavaria is also the location of the BMW plant where the high-performance sports car is manufactured.

The MINI brand continues on its successful course with sales up 17.9% in the first half-year to reach a total of 126,810 vehicles (prev.yr.: 107,576). In June more than 24,448 (prev.yr.: 22,465 / +8.8%) MINI were delivered worldwide. A strong contribution to the continued growth in MINI sales was made by the third member of the MINI family, the MINI Clubman, which has complemented the product range since mid-November of last year. In the first six months of 2008 24,774 Clubman were sold; in June the figure was 4,811 vehicles. That means that every fifth MINI sold is now a Clubman.

Growth in Europe, Asia and South America in first half-year
A comparison of the major regions shows mixed developments in sales for the first half-year. While the BMW Group was able to achieve strong growth overall in Europe, Asia and South America, it could not match its sales figures for the previous year in North America and Africa.

In Europe the number of deliveries totalled 470,225 vehicles, surpassing the previous year's figure (435,971) by 7.9%. The company easily sold its most vehicles in Western Europe with 446,032 units sold (+6.6% / prev.yr.: 418,571). Eastern Europe continues to enjoy a strong pace of growth. In this region the BMW Group sold 32.9% more vehicles in the first half-year, bringing the total to 21,479 (prev.yr.: 16,165) units delivered.

In Asia sales climbed 8.7% to 83,386 units (prev.yr.: 76,725). Within this region the Chinese markets continue to experience particularly dynamic growth, with 35,468 vehicles sold by the end of June - which is 25.1% more than in the previous year (28,362).

Faced with the continuing weakness of the economy and the overall contraction of the automotive market the BMW Group saw sales shrink 4.0% to 157,913 units (prev.yr.: 164,441) in the USA in the first half of the year. Nonetheless, the company did better than the market, which in the USA contracted by 10.1% in the period from January through June. Sales in Central and South America, on the other hand, increased over the same period: by 8.4% to 7,486 vehicles (prev.yr.: 6,906) and by 24.4% to 4,350 vehicles (prev.yr.: 3,496) respectively. Overall the American markets were down 2.6% to 183,935 (prev.yr.: 188,900) units.

In the African markets, including its largest single market, South Africa (11,174 units/ prev.yr.: 13,223 / -15.5%), sales in the first half-year also fell by a total of 11.6% to 14,708 vehicles (prev.yr.: 16,630).

Rolls-Royce Motor Cars presented 495 automobiles (prev.yr.: 294 / +68.4%) to its customers in the first six months of the year. In June 114 vehicles were handed over to customers (prev.yr.: 73 / +56.2%).

The Motorcycle segment was unable to maintain last year's level in the first half of the year. Sales decreased by 5.6% to 55,932 units (prev.yr.: 59,230). In June 10,904 motorcycles were delivered, which is 5.9% less compared with the same month last year (11,591).

10.07.2008

BMW ConnectedDrive – a single network that offers customers greater comfort, safety and advanced infotainment – has crossed the 8,000 car mark in terms of technology usage by BMW owners in the UAE, the first market in a region-wide implementation programme for the unique BMW service, with a total of 8,456 vehicles actively employing this BMW technology.

Launched in the UAE in 2003, these vehicles have been equipped with unique technology which brings together the powerful functionalities of three exclusive BMW services – BMW Assist, BMW Online and BMW TeleService – providing safety services, email accessibility and diagnostic technology respectively.

Both AGMC and Abu Dhabi Motors, exclusive importers of BMW Group products in the UAE, offer the full range of BMW ConnectedDrive services on certain BMW vehicles.

BMW Assist is primarily a safety feature, giving customers access to a dedicated 24-hour Response Centre. In the case of an unforeseen event, a direct voice link to the Response Centre is established by using the SOS button or Emergency Service feature.

The ‘Emergency Call’ facility is also automatically activated in crash situations via the airbag sensor, alerting the Response Centre immediately to ensure quick action – even if the driver is unable to make a voice connection. The vehicles data and position are forwarded to the Response Centre and then on to the ambulance, police or fire brigade so they can locate the vehicle easily.

BMW Online, allows customers to access emails and their address book while seated in the car, where messages are displayed on the vehicle’s monitor and accessed through the iDrive controller. Customers can also log onto their personal, unique password-protected BMW Online email account.

The third feature of BMW ConnectedDrive, is BMW TeleServices, which facilitate the cordless transmission of maintenance data from the car directly to the local BMW importer, providing a specific service profile for each vehicle, and allowing for spare parts to be reserved or ordered prior to the service date, thereby eliminating delays.

Using experience gained from Formula 1, BMW pioneered the way with intelligent diagnosis based servicing. The functionality of BMW’s ConnectedDrive ensures more road time for the driver, and allows customers to enjoy access to high-calibre technology and services.

16.07.2008

The BMW X6, the world’s first Sport Activity Coupé, has extended its product range to include a more powerful X6 xDrive50i variant that features a new 4.4-litre V8 engine with Twin Turbo technology. The latest model joins the highly successful BMW X6 xDrive35i that was launched in the Middle East earlier this year.

The new X6 xDrive50i model is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, giving a maximum output of 407 hp and 442 lb-ft of torque.

As with the already popular BMW X6 xDrive35i, the BMW X6 xDrive50i comes equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control for agility, stability, precision and traction in any driving situation.

“We have enjoyed tremendous success throughout the region with the new BMW X6 model that combines the sporting elegance of a large coupé with the powerful presence of a BMW X model. Since the launch in March, we have sold 596 models and our full year’s production is almost sold out,” said Phil Horton, Managing Director, BMW Group Middle East.

“We’ve had many customers on the waiting list for the X6 xDrive50i version, which offers even more power than the current X6 xDrive35i. With the new addition to the X6 range, we expect the X6 to contribute significantly to our full year sales growth,” added Horton.
The BMW X6 also makes use of BMW’s EfficientDynamics technology innovations that reduce fuel consumption and CO² emissions. Both models include two new High Precision Injection (HPI) engines and tyres with reduced rolling-resistance, delivering excellent performance and making the X6 the most fuel efficient car in its competitive class.

Both BMW X6 xDrive35i and xDrive50i models are available with a wide range of comfort functions and innovative entertainment options, including BMW iDrive with personalised favourite buttons, multi-channel audio system, DVD system at the rear, active seat ventilation, back-up camera and advanced navigation systems.

10.08.2008

BMW Group Middle East has announced its half year results with a 21 per cent sales increase over the same period in 2007. Across its 14 importers in the region, 7,953 BMW and MINI vehicles were sold with Dubai achieving the highest overall sales volumes.

While Abu Dhabi, Saudi Arabia and Kuwait were the next best selling markets, BMW’s highest growth rates were recorded in Lebanon and Abu Dhabi, which grew 68 per cent and 56 per cent respectively.

The regional sales results have contributed to BMW Group’s best ever worldwide half year performance, which saw global sales increase 4.7 per cent. Across the company’s three premium brands; BMW, MINI and Rolls Royce, The Group sold 764,874 vehicles.

“The Middle East region is witnessing phenomenal growth both in terms of the local economic environment and the luxury automotive industry. The success we have achieved is being fueled by this growth coupled with the strong commitment of our importers and our strongest and widest ever vehicle range,” said Phil Horton, Managing Director, BMW Group Middle East.

“We launched five new models in the region during the first six months: the MINI Clubman, BMW 1 Series Convertible and Coupe, BMW M3 and the all-new BMW X6 Sports Activity Coupe, which have all helped contribute to this growth,” added Horton.

The trendsetting BMW X5 Sports Activity Vehicle was the overall standout performer with 1,843 vehicles sold, an increase of 66 per cent. BMW redefined this category in March with the launch of the X6, the world’s first Sports Activity Coupe that combines the sporting elegance of a large Coupe with the powerful presence of a BMW X model. The X6 has been well received with 596 models sold from March to June, and the full year’s production almost completely sold out.

Also contributing to BMW Group’s regional growth was its used vehicle programme, BMW Premium Selection. The BMW sub-brand achieved a 75 per cent sales increase in the last six months. Reserved exclusively for pre-owned BMW vehicles that are less than five years old and which meet very strict quality criteria, the programme caters to the growing number of aspirational clientele in the Middle East.

BMW Group expects continued growth in the second half of 2008 with the launch of an all-new 7 Series flagship model in November, and a significantly re-styled 3 Series Sedan.

Both the BMW 3 and 7 Series are important models for the brand on a global and local level. The Middle East is the company’s fourth biggest market worldwide for BMW 7 Series sales and the model is positioned to set new trends in the luxury performance class. Designed with BMW’s EfficientDynamics technologies, the new 7 Series is a class leader in emissions reduction.

Horton added: “Our robust EfficientDynamics strategy is BMW’s solution to climate protection. It encompasses many technology innovations aimed to reduce fuel consumption and carbon emissions while increasing driving pleasure. All our 2008 BMW models have been engineered with this technology, and as of August this year, the number of vehicles fitted with BMW EfficientDynamics will exceed one million worldwide. Next year, we will introduce our first hybrid vehicle, and our longer term climate protection aim is to have zero carbon emissions by using alternative fuels such as hydrogen.”

11.08.2008

The X6, BMW's new Sports Activity Coupe took top honours at the CAR Middle East awards, when it was named both Car of the Year and Best SUV beating 12 other category winners for the much lauded Car of the Year crown. Not only did the X6 win Car of the Year, but it also claimed the Best Luxury Sports SUV title at the Autocar Middle East award ceremony in recognition of its unique positioning in the highly competitive SUV category.
Phil Horton, Managing Director of BMW Group Middle East said: "The X6 is proving to be a real winner in every respect, having pioneered a new category in motoring as the world's first Sports Activity Coupe, and enjoying sell-out success in the Middle East. To be named 'Car of the Year,' 'Best SUV' and 'Best Luxury Sports SUV' in its first year of launch in our region is the ultimate recognition of BMW's leadership in automotive technology and design."

Also receiving the coveted title of Car of the Year 2008 is the BMW M3, having fought off stiff competition from 81 other models in the Autocar Middle East awards. Each car was judged on 26 separate assessment points, with the 36 finalists going through another 12-point assessment that included high-speed handling, acceleration, emergency braking and lane changing. The high-performance and sporty features of the M3 won yet another Autocar Middle East award for the model as it was named Best Premium Sports Car, securing pole position for its balance of form and function.

26.11.2008

In the second half of the 2008, BMW M GmbH continues to hold stable growth. The significant increase in sales over last year resulted in 22,340 vehicles being sold worldwide as of November 2008. Compared to the equivalent figures for 2007 (14,092 units), this translates to a growth rate of more than 50 per cent.

Contributing to the success was the new BMW M3, which claimed the coveted ‘Car of the Year 2008’ award at the recent Autocar Middle East Awards. Since its market launch earlier this year the car has enjoyed increasing sales and moved market share, despite the current difficulties in the automotive sector.
As of August 2008 the worldwide sales figures of BMW M GmbH reached over 16,150 units, surpassing the total figure of last year (16,128 units) In the months that followed, this positive development continued and in November 2008 alone 1,900 BMW M automobiles were delivered to customers

The unique driving experience offered by a BMW M model is still a persuasive factor for customers who wish to express a passion for top performance in the choice of their vehicle. The final figures for total sales in 2008 will not be available until the annual report has been completed, but the currently available figures suggest that 2008 will be one of the most successful years for BMW M GmbH in its 30-year history of vehicle production.

Worldwide it was especially the case for the new BMW M3 which caused a sensation during the course of 2008. The high-performance sports car sold almost twice as well in its first year of production than its predecessor model within the same period. The penetration of additional target groups and the associated increase in sales figures was in part due to the extended model variety. In addition to the BMW M3 Coupé, the BMW M3 Convertible and the BMW M3 Sedan have been on offer since spring 2008.

BMW M GmbH offers seven models in its portfolio that range from the three body types of the BMW M3, the BMW M5 Sedan and the BMW M5 Touring through to the models of the BMW M6 Coupé and BMW M6 Convertible.

17.12.2008